CINCINNATI, June 26,
2024 /PRNewswire/ -- LunchTable, formerly Inphlu, a
leading brand amplification platform, has raised a $2.4 million seed financing round led by
JumpStart Ventures, with participation from Cintrifuse Capital,
Black Tech Nation Ventures, South Loop Ventures, Ohio Gateway Tech
Fund, Kobol Fund and angel investors.
Along with this infusion of capital, the company announced a
strategic rebranding, officially changing its name to LunchTable.
This move reflects the company's commitment to fostering a deeper
connection between fans and sports teams, turning passive
spectators into passionate social media advocates.
"LunchTable evokes a sense of community and shared passion. It
represents the watercooler conversations and friendly banter around
the metaphorical 'lunch table' – a space where fans come together
to celebrate their love for the game," said Joshua Reid, Founder of LunchTable. "The new
branding embodies our mission: to create a vibrant online space
where fans can connect, engage, and become vocal supporters of
their favorite teams and brands."
The funding will expand the sales and marketing team, refine the
platform, and build a robust customer support infrastructure. After
successful pilot partnerships with the Cincinnati Reds, FC
Cincinnati, the University of Toledo
and the University of Cincinnati,
LunchTable is poised for growth and preparing for a commercial
launch within the next six months.
"LunchTable offers a win-win-win scenario for sports teams,
fans, and commercial brands by extending fan engagement beyond game
day," said Hardik Desai, Managing
Partner at JumpStart Ventures. "We are excited to partner with Josh
and his team to bridge the gap between stadiums and the digital
world, creating a more interactive and engaging fan
experience."
Through gamification, exclusive content, and two-way
interaction, LunchTable gives brands a powerful platform to connect
with highly engaged audiences. Some of the benefits include:
- Targeted Exposure for Sponsors: LunchTable allows brands
to sponsor exclusive content, directly reaching targeted audiences
within the passionate fan base.
- Authentic Fan Advocacy: Unlike traditional advertising,
LunchTable leverages the power of organic content creation. Fans
become brand ambassadors, promoting products they love within the
context of their team spirit.
- Valuable Data Insights: LunchTable provides teams with
valuable data on fan demographics, fan avidity, and preferences,
allowing them to tailor their messaging and promotions for maximum
impact within the engaged fan community.
About LunchTable
LunchTable is a fan activation
platform that empowers sports teams to create a thriving online
community of passionate fans. Through gamification, exclusive
content, and two-way interaction, LunchTable turns casual fans into
social media advocates, driving engagement, brand awareness, and
valuable data insights for teams and commercial brands.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lunchtable-raises-2-4-million-to-revolutionize-fan-engagement-in-sports-302182480.html
SOURCE LunchTable