New Brand Identity Reaffirms the Organization's Commitment to
Wildlife Conservation in Colorado
and Worldwide
DENVER, June 26,
2024 /PRNewswire-PRWeb/ -- For 128 years, Denver Zoo
has connected people with wildlife. From its early years with just
a few iconic Colorado species to
more than 2,500 animals in its care, the Zoo has cultivated a
gateway to the wonders of the natural world. But now, with more
than a million species in danger of extinction, the Zoo's
mission—Inspiring Communities to Save Wildlife for Future
Generations—and its wildlife conservation efforts have never been
more urgent. Earlier today, the Zoo unveiled its new brand identity
as Denver Zoo Conservation Alliance (DZCA), which reflects its
purpose to continue to deliver exceptional experiences on its
80-acre campus, while reaffirming its commitment to wildlife
conservation in Colorado and
worldwide.
The key word in our new name is 'alliance'
because conservation means collaboration and we need our community
of guests, members, donors, staff, volunteers, neighbors and
partners to join us in fulfilling our mission.
"The key word in our new name is 'alliance' because conservation
means collaboration and we need our community of guests, members,
donors, staff, volunteers, neighbors and partners to join us in
fulfilling our mission," said Bert
Vescolani, president and CEO of DZCA. "Together, we are more
than our individual actions and we can work in partnership to
create a world where wildlife thrives."
As a zoo-based wildlife conservation organization, DZCA's work
includes research, sustainability practices, wildlife breeding and
release, habitat restoration, wildlife rescue and rehabilitation
and much more. For more than 30 years, DZCA has dedicated staff,
expertise and funding to more than 600 conservation initiatives in
62 countries, all while building meaningful connections between
millions of people and wildlife. DZCA recently launched new
conservation programs and partnerships in Africa and Southeast
Asia, helping to protect some of the world's most vulnerable
species, including Asian elephants, Sumatran orangutans and
mountain gorillas.
"Our new identity as Denver Zoo Conservation Alliance honors our
past efforts to connect people with wildlife and protect threatened
species and habitats, and will guide us into the future where our
work will only become increasingly important," said Brian Aucone, chief conservation officer of
DZCA. "This is the start of an exciting new era in our 128-year
history, and we hope to inspire future generations of animal lovers
and conservationists to join us!"
As a nonprofit organization, Denver Zoo Conservation Alliance
relies on the community to support its conservation work by
visiting, becoming a member, donating, celebrating, and joining its
Community Science Crew. For more information, visit
DenverZoo.org.
ABOUT DENVER ZOO CONSERVATION
ALLIANCE
Home to more than 2,500 animals representing 450 species, Denver
Zoo Conservation Alliance (DZCA) is a global nonprofit wildlife
conservation organization that inspires and empowers communities to
save wildlife and wild places. DZCA connects people to the wonders
of nature through well-cared-for animals in immersive habitats,
engaging learning experiences and impactful conservation programs
in Colorado and worldwide.
Accredited by the Association of Zoos and Aquariums (AZA) and
American Humane Certified™, DZCA pursues its mission—Inspiring
Communities to Save Wildlife for Future Generations—through the
support of its guests, members, donors and partners that create a
collaborative alliance dedicated to saving wildlife together. For
more information, visit DenverZoo.org.
Media Contact
Jacob Kubie, Denver Zoo
Conservation Alliance, 720-337-1644, jkubie@denverzoo.org ,
https://denverzoo.org/
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SOURCE Denver Zoo Conservation Alliance