New integration enables healthcare marketers to use call, text,
and lead attribution data to optimize automated bid strategies in
ad platforms while maintaining HIPAA compliance
SAN
FRANCISCO, June 26, 2024 /PRNewswire-PRWeb/ -- Today
Freshpaint, the Healthcare Privacy Platform creator, announced a
new integration with CallRail, the AI-powered lead intelligence
platform, to optimize ad campaigns while maintaining HIPAA
compliance. Freshpaint will continue to add more capabilities to
its Healthcare Privacy Platform to empower healthcare organizations
to innovate at the pace of other industries while always protecting
consumer privacy.
"Our healthcare clients are marketing in
the dark without a HIPAA-compliant tracking solution. Freshpaint
and CallRail help us bring our clients' marketing campaign
performance back into the conversation," said Andrew Miller, Co-Founder and Vice President of
Client Services at Workshop Digital
"Our healthcare clients are marketing in the dark without a
HIPAA-compliant tracking solution. Freshpaint and CallRail help us
bring our clients' marketing campaign performance back into the
conversation," said Andrew Miller,
Co-Founder and Vice President of Client Services at Workshop
Digital, a digital marketing services agency with clients using
both CallRail and Freshpaint. "That's an unlock, giving our
patient-centric, privacy-first healthcare clients a serious
competitive advantage in the minds of patients and the ROI-driven
performance marketing landscape. Partnering with Freshpaint and
CallRail strengthens our relationships with our clients because we
can offer solutions that are truly a win/win for brands and
patients."
CallRail's lead intelligence platform provides granular
attribution data on calls, texts, and form fills, down to the
keyword, to help healthcare marketers increase leads by 20% and
decrease the cost per lead by 20%. Feeding CallRail data through
Freshpaint gives healthcare marketers a one-stop shop for their
marketing data, establishing a privacy-first marketing ecosystem
with minimal risk while still delivering the high-performance
results they're looking for.
"We know consumers want the flexibility of scheduling healthcare
appointments online and over the phone," said Steven Fitzsimmons, CEO and co-founder of
Freshpaint. "This new integration and partnership with CallRail
helps healthcare marketers capture even more of the conversion data
they need to optimize ad performance in a privacy-first way."
Additionally, Freshpaint connects to analytics platforms like
Google Analytics 4 and major data warehouses like Snowflake and
BigQuery to give marketers the ability to combine CallRail data
with other datasets, so they can uncover next-level learnings about
their website visitors.
"CallRail has a long history of focusing on capabilities for our
healthcare customers with a suite of HIPAA compliant solutions that
safeguard patient privacy while providing accurate and actionable
lead intelligence data," said Marc
Ginsberg, CEO of Callrail. "By deeply integrating with
Freshpaint, a partner our healthcare customers' compliance
departments already trust to remove PHI and PII from marketing
data, we're able to further ensure compliance, while optimizing
marketing campaign performance."
For more information about the integration or to schedule a
demo, please visit
https://info.freshpaint.io/callrail-freshpaint-integration.
About Freshpaint
Freshpaint helps healthcare marketers unlock high-performance
marketing in a privacy-first way through its Healthcare Privacy
Platform. Freshpaint's privacy-first approach to data sharing
allows healthcare marketers to continue to use the most advanced
ads, analytics, and marketing personalization tools – without heavy
engineering or long implementation times. Freshpaint is backed by
leading investors Threshold, SignalFire, Intel Capital and Y
Combinator. For more information, visit
https://www.freshpaint.io/.
About CallRail
CallRail is the AI-powered lead intelligence platform that makes
it easy for businesses of all sizes to market with confidence.
Serving more than 200,000 companies worldwide, CallRail's solutions
help businesses track and attribute each lead to their marketing
journey, capture and manage every call, text, chat, and form, and
use insights surfaced by AI to optimize their marketing. Founded in
2011, CallRail integrates with leading marketing and sales software
including HubSpot, Facebook, Salesforce, and Google Ads and
Analytics. For more information or to view a demo of the platform,
visit http://www.callrail.com.
CONTACT
Angela D'Arcy
TaleSplash
angela@talesplash.com
Media Contact
Angela
D'Arcy, TaleSplash for Freshpaint, 1 4156092435,
news@talesplash.com, https://www.freshpaint.io/
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SOURCE Freshpaint