Beko, one of Europe's leading home technology brands, was
awarded the Bronze Lion at the prestigious Cannes Lions
international competition for its global "The Beko Inheritance"
campaign. Blending creativity and humor, the campaign emphasizes
the durability and longevity of Beko products.
ISTANBUL, June 26, 2024 /PRNewswire/ -- Combining
innovative technologies with superior quality, Beko, which is among
Europe's leading technology
brands, continues to reinforce its global success with awards.
Shortlisted in two categories, "Print & Publishing" and "Media"
at the 71st Cannes Lions International Festival of Creativity with
its global campaign "The Beko Inheritance", the company won the
Bronze Lion award in the "Print & Publishing" category.
Launched in April across global markets, "The Beko Inheritance"
campaign has captured a broad audience through a film produced by
VML. Directed by Jack Howard, the
film masterfully combines creativity and humor, presenting a
mysterious storyline. The plot revolves around family inheritance
tensions that culminate in a surprising will, aiming to highlight
the durability and longevity of Beko products through an
unconventional narrative. The film features a distinguished cast,
including Brendan Patricks (Downton Abbey), Ross Hatt (The Gentlemen), and Marty Cruickshank (The Crown).
Within the scope of the campaign, a multi-channel communication
strategy was implemented, and in addition to digital media and
influencer communications, different events were organized in
Egypt and Spain. The will template has been signed and
shared by influencers. The campaign received approximately 5
billion impressions across press and social media channels.
Film link:
https://www.youtube.com/watch?v=aJydkwE6oTw
About Beko:
Beko is one of the top three large home appliance brands in
Europe* in the white goods sector.
Beko is helping customers make better choices for healthier
lifestyles and contribute to a healthier environment. The brand's
essence is built on the motto of 'Beko state of mind,' which
defines the absolute confidence that customers have in making the
right choices. Beko is committed to protecting the planet by
designing and manufacturing innovative, reliable, efficient and
sustainable products.
**Source Euromonitor International Limited; Large Appliances as per
"Major Appliances" in Consumer Appliances 2024ed, retail volume,
2023 data
Photo -
https://mma.prnewswire.com/media/2448932/The_Beko_Inheritance_Campaign_1.jpg
Photo -
https://mma.prnewswire.com/media/2448920/The_Beko_Inheritance_Campaign_2.jpg
Logo -
https://mma.prnewswire.com/media/1820672/4784506/Beko_Logo.jpg
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