IDEA® Health & Fitness Association and CoverMe Fitness are
proud to announce a strategic partnership to address some of the
biggest challenges facing fitness professionals and the industry at
large.
SAN
DIEGO, June 26, 2024 /PRNewswire-PRWeb/ -- IDEA®
Health & Fitness Association and CoverMe Fitness are proud to
announce a strategic partnership to address some of the biggest
challenges facing fitness professionals and the industry at
large.
"Think of these added features as IDEA
FitnessConnect® 3.0, through this partnership, not only will we
continue to verify credentials and liability insurance but we can
now offer enhanced features to place your profile in front of the
hiring clubs/managers..."
Combining their extensive expertise and experience, the two
organizations are set to revolutionize the fitness industry by
providing an effective solution to the sector's perennial
recruitment issues, enhancing opportunities for fitness
professionals.
IDEA is the world's leading organization for fitness and
wellness professionals; the original one-stop solution providing
the education, resources, community and experiences fitness
professionals need to succeed. IDEA is also the creator of
FitnessConnect® which is the largest global directory of
qualified/verified fitness professionals. As CEO and owner of IDEA,
and recently appointed Chair of World Active, a global organization
advancing the fitness industry, Amy Boone
Thompson is dedicated to anticipating and meeting the needs
of fitness professionals across the world.
"For IDEA members, think of these added features as IDEA
FitnessConnect® 3.0, through this partnership, not only will we
continue to verify credentials and liability insurance but we can
now offer enhanced features to place your profile in front of the
hiring clubs/managers in your community who are looking for talent
with your exact expertise. Sub a class or audition for a role all
by simply turning on your app," says Thompson. "We believe our
partnership with CoverMe offers a viable solution for both sides of
the market. The CoverMe app connects educated, qualified and
insured fitness professionals with local clubs and studios,
enabling these professionals to advance their careers and boost
their income. At the same time, clubs can ensure high-quality
classes and sessions take place to provide an excellent member
experience."
The intuitive CoverMe app was developed by co-founders
Rosanna Tucker and Beverlee Brinkworth, who have decades of
hands-on operational experience owning and managing boutique venues
to big-box brands. Their deep understanding of industry-wide
challenges, such as managing staff and ensuring compliance with
insurance and certification requirements, inspired them to create a
solution that saves time and reduces stress for fitness
professionals, as well as club owners and operators.
The CoverMe app seamlessly connects fitness professionals,
including group fitness instructors, personal trainers, yoga
teachers, sports coaches and swim instructors, with venues. This
connection allows fitness professionals to boost their profiles,
expand their networks and increase their earnings.
The integrated system ensures compliance, enhances communication
and includes a rewards system to incentivize and retain fitness
professionals.
IDEA complements the fitness professional's ongoing career by
offering low cost liability and health insurance, business tools
and access to thousands of articles and online courses to provide
an online learning experience, continuing education credits toward
recertification and advanced specialty certificates to advance
professionally.
The CoverMe app, which is already used by operators in the UK
including Virgin Active, Fitness First, Lift Brands and Serco,
recently launched in Australia. It
makes its US debut at 2024 IDEA® World Convention, IDEA's annual
celebration designed to Inspire the World to Fitness®, which runs
July 10-14, 2024, at the Los Angeles Convention Center. IDEA members
can visit the CoverMe booth #718 in the West Hall to download the
free app, set up their profile and have a free professional photo
taken. A $1,000 prize for the best
CoverMe profile will be available every day.
"Think of CoverMe as your pocket full of fitness. The app is
your digital wallet, which stores your certificates and insurance,
where you can manage your invoicing and enjoy partner discounts.
Above all, this is your route to getting in front of the venues
where you really want to work, so you can earn more money, when and
where you want to," says Rosanna
Tucker, CEO of CoverMe.
A game-changer for venues too, the app enables operators to
manage their teams and scout for fresh talent by posting audition
requests to local and relevant professionals. Fitness professionals
who join the CoverMe community also receive the recognition and
reward they deserve by earning points and badges for engagement on
the app. These unlock discounts and offers from well-known brands
to enhance their careers.
The strategic alliance between IDEA Health & Fitness
Association and CoverMe Fitness is poised to set a new standard in
the fitness industry. By addressing the real-world challenges faced
by fitness professionals and club owners and operators, this
partnership creates an end-to-end solution and will enhance the
careers of fitness professionals, ensuring better experiences for
clubs and their members alike.
Online Press Release
About IDEA Health & Fitness Association
IDEA® Health & Fitness Association has served as the world's
leading organization of fitness and wellness professionals for 42
years. We deliver world-class content and continuing education to
fitness professionals, business owners and allied health
professionals via our publications, including the
award-winning IDEA Fitness Journal. We also power fit pros through
our fitness, business and nutrition conferences, and with hundreds
of streaming videos and digital courses available on ideafit.com.
We Inspire the World to Fitness® with the passion and dedication of
IDEA Members in more than 80 countries.
https://www.ideafit.com/.
About CoverMe Fitness
The CoverMe app streamlines team management, expanding your
instructor network for emergency cover and recruitment, whilst
enhancing instructor retention through an in app recognition and
reward system. The app digitizes the process for instructors,
studio and health club partners, empowering you to focus on
delivering unappareled group exercise classes and dedicating more
time to members service and product delivery.
www.covermeapp.co
For further information contact:
Louise Crossland – CoverMe App
E-Mail: Lou.crossland@covermeapp.co
www.covermeapp.co
Madeleine McCormick – IDEA®
Health & Fitness Association
E-mail: mmccormick@ideafit.com
www.ideafit.com
Vicky Kiernander at Big Fish
Public Relations
Tel: +44 (0)7812 381924
Email: vicky@bigfishpublicrelations.co.uk
or
Abigail Harris at Big Fish Public
Relations
Tel: +44 (0)7738 331019 (WhatsApp only) or +1 (649) 342 0106
Email: abigail@bigfishpublicrelations.co.uk
Media Contact
Madeleine McCormick, IDEA Health
& Fitness Association, 1 800-999-4332, press@ideafit.com,
www.ideafit.com
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SOURCE IDEA Health & Fitness Association