Recent BMO AIR MILES credit card enhancements
allow cardholders to earn 10 per cent more Miles, providing more
value to Canadians
TORONTO,
June 27,
2024 /CNW/ - Today, the AIR MILES Reward Program
unveils its new brand platform, Collect more moments,
presenting a strategic vision that will reshape the future of
loyalty programs in Canada as it
continues to adapt to evolving consumer purchasing habits. The new
platform encapsulates the open and flexible program AIR MILES has
been evolving into, such as the introduction of the ability to
convert Cash Miles to Dream Miles and vice versa, and showcases the
true value of being an active and engaged collector.
In the hustle and bustle of modern life, AIR MILES helps
Canadians reconnect and enhance relationships with those who give
their lives meaning. As Canadians continue to prioritize value, AIR
MILES has made key program changes to strengthen its presence in
key everyday purchase categories – grocery, gas, and pharmacy – to
allow Canadians to get to their next reward and moment faster,
which the new platform underscores.
The program's acquisition by BMO in 2023 has enabled a runway of
significant program enhancements that cumulated in the launch of
the new brand platform. These enhancements include a new travel
platform with improved earning opportunities and more flexibility
on booking, the introduction of the innovative AIR MILES Receipts
offering Canadians a new way to earn Miles and stack on the value
while grocery shopping, and new Card Link Offers (CLO) partners
alongside an expanded national partnership with Pharmasave. With
strengthened presence in key everyday purchase categories —
grocery, gas, pharmacy — AIR MILES is the loyalty program offering
the most ways to earn, allowing Canadians to collect more moments
faster.
Collect more moments marks a fundamental shift in how the
program operates and functions to reward collectors almost
everywhere they shop and allow them to get more from what they
want.
"Real loyalty is more than a transaction, and Collect more
moments is more than a tagline, more than a promise to
collectors. AIR MILES' new brand platform keeps us focused on the
moments we want to create and enjoy — and the partners, products,
and experiences that connect to those moments," says Shawn Stewart, President, AIR MILES. "We've
listened to our collectors, partners, and Canadians, and today
marks the first step on our journey to reimagine AIR MILES around a
unifying idea that will sharpen our business decision-making and
ring in a new era for one of Canada's most recognized loyalty
programs."
To further enhance the collector experience and provide more
value, AIR MILES now offers:
- Tier Benefit Updates: Gold and Onyx collectors can
convert Dream Miles to Cash Miles and vice versa. Onyx collectors
enjoy unlimited transfers, while Gold collectors can transfer up to
1,000 Miles per year, giving them more freedom and flexibility to
collect the moments that matter to them. Among other benefits,Gold
and Onyx collectors enjoy many travel benefits, merchandise
discounts, and more, and will gain access to an exclusive promotion
once per year, debuting later in 2024.
- Expanded Redemption Options: Over the past six months,
AIR MILES has added over 10 new brands to its eVoucher portfolio
for collectors to redeem for, allowing for more choice based on
preferred moments, including TJX, Sporting Life, Sail, Costco,
Amazon, and more. Beyond eVouchers, AIR MILES is prioritizing
lower-value redemptions, helping you get to your next moment
quicker. The program remains committed to launching more frequent
promotions, further enhancing how quickly collectors can earn and
redeem Miles.
- More Ways to Earn: AIR MILES continues to demonstrate
the open and flexible nature of the program by offering collectors
the opportunity to earn more ways at more places, including at over
94 per cent of grocers nationwide and on eligible liquor purchases
through AIR MILES Receipts, with plans to expand to more brands and
categories, alongside in-store at more Pharmasave locations across
the country, starting September
10.
- Card-Linked Offers: AIR MILES' coalition of partners and
earning opportunities continue to grow as it announces new
card-linked offers with Turo, Instacart, Moroccanoil, and Porter
Airlines. It is another way to earn Miles faster, and now BMO AIR
MILES credit cardholders gain access to these offers automatically
as part of their cards' benefits.
- Credit Card Enhancements: Through the newly enhanced BMO
AIR MILES credit cards, AIR MILES is further establishing itself as
a key player in the categories of grocery, wholesale and liquor.
These cards now earn 2x the Miles on purchases at wholesale clubs
and liquor retailers across the country, in addition to the
existing 2x the Miles benefit at any eligible grocery store. These
enhancements, alongside more, empower cardholders to earn 13x more
Miles than other collectors.
- One of the Best Fuel Discounts in Canada: BMO AIR MILES linked credit and
debit cardholders receive 7¢/L discount on Shell
V-Power®± premium fuel and 2¢/L on all other Shell fuel
every time they fuel up, making it easier to enjoy the next road
trip moment.
To bring the platform to life, AIR MILES is launching a national
marketing campaign which will roll out across various channels and
will be anchored by a TV spot positioning AIR MILES as an enabler
of moments and connection. It also includes the launch of a
national "Moment Shop" tour designed to help Canadians enjoy
moments, an Epic Moments Giveaway, and one of its largest-ever
redemption events.
To learn more about AIR MILES,
visit www.airmiles.ca.
About the AIR MILES Reward Program
The AIR MILES
Reward Program is one of Canada's
most recognized loyalty programs, with over 9.5 million active
collector accounts, representing more than half of all Canadian
households. AIR MILES collectors earn Reward Miles at more than 300
leading Canadian, global, and online brands and at thousands of
retail and service locations across the country. This activity
powers an unmatched data asset that, along with world-class
analytics and marketing capabilities, enables clients to accelerate
marketing activities and ROI. It's the only loyalty program of its
kind to give collectors the flexibility and choice to use Reward
Miles on aspirational rewards such as merchandise, travel, events
and attractions, or instantly on everyday essentials, in-store or
online, through AIR MILES Cash at participating partner
locations.
About BMO Financial Group
BMO Financial Group is the
eighth largest bank in North
America by assets, with total assets of $1.4 trillion as of April
30, 2024. Serving customers for 200 years and counting, BMO
is a diverse team of highly engaged employees providing a broad
range of personal and commercial banking, wealth management, global
markets and investment banking products and services to 13 million
customers across Canada,
the United States, and in select
markets globally. Driven by a single purpose, to Boldly Grow the
Good in business and life, BMO is committed to driving
positive change in the world, and making progress for a thriving
economy, sustainable future, and inclusive society.
SOURCE AIR MILES Reward Program