Nickelytics acquires On Touch Go, enhancing DOOH
capabilities.
TAMPA,
Fla., June 27, 2024 /PRNewswire-PRWeb/ --
Nickelytics, a leading provider of data-driven advertising
solutions, is pleased to announce the successful acquisition of On
Touch Go, an innovative advertising platform. This acquisition
represents a significant milestone for Nickelytics as it aims to
broaden its technological capabilities and market presence in the
advertising sector.
On Touch Go, a DSP known for its unique approach to digital
marketing by serving geofenced campaigns to audiences in rideshare,
has established itself as a notable name in the industry. The
acquisition of On Touch Go is expected to enhance Nickelytics'
service offerings and deliver comprehensive, data-driven
advertising solutions to its clients. This will provide Nickelytics
instant access to 60,000 + rideshare screens available
nationwide.
"This acquisition marks an exciting new chapter for On Touch
Go," said Bo Sijuade, Founder of On
Touch Go. "Joining forces with Nickelytics will allow us to
leverage their extensive resources and expertise, enhancing our
ability to deliver innovative and impactful advertising solutions.
We are thrilled about the opportunities this partnership brings and
look forward to continuing to push the boundaries of digital
out-of-home advertising in the mobility space and beyond. Together,
we are well-positioned to drive forward our shared vision of
innovation and excellence in advertising."
"This acquisition aligns with our strategic vision to enhance
our service offerings and deliver comprehensive, data-driven
advertising solutions to our clients," said Judah Longgrear, CEO of Nickelytics. "On Touch
Go's innovative platform and talented team will be instrumental in
accelerating our growth and expanding our market reach."
The integration of On Touch Go's platform with Nickelytics'
robust suite of advertising solutions will bolster capabilities in
targeted advertising, data analytics, and customer engagement.
Clients of both companies can expect seamless service continuity
and access to an expanded array of advertising tools designed to
maximize reach and impact.
For more information about Nickelytics and its comprehensive
range of advertising solutions, please visit
www.nickelytics.com.
About Nickelytics:
Nickelytics is a leading provider of data-driven advertising
solutions, specializing in delivering targeted, impactful campaigns
through innovative technology and comprehensive analytics. With a
focus on driving measurable results for clients, Nickelytics is
committed to advancing the advertising industry through strategic
insights and cutting-edge solutions.
About On Touch Go:
On Touch Go is a Demand Side Platform (DSP) primarily focused on
the Digital Out-of-Home (DOOH) advertising space, with a particular
emphasis on mobility solutions. The platform leverages programmatic
technology to deliver highly targeted and effective advertising
campaigns. On Touch Go has been at the forefront of transforming
how brands connect with consumers on the move, providing seamless
integration and real-time campaign management to maximize
advertising impact.
Media Contact
Cristy Brusoe, Nickelytics, 1
6518955842, cristy@thebcprgroup.com, https://nickelytics.com
View original
content:https://www.prweb.com/releases/nickelytics-completes-strategic-acquisition-of-on-touch-go-expanding-footprint-into-dooh-advertising-302184296.html
SOURCE Nickelytics