Dealerships can get more targeted local traffic with DealerFire
products
WESTLAKE, Texas, June 27,
2024 /PRNewswire-PRWeb/ -- DealerFire, a leading
provider of dealership websites and digital marketing solutions
from Solera, is revolutionizing the way dealerships attract local
car shoppers. By leveraging cutting-edge geo-fencing technology,
DealerFire empowers dealerships to target potential customers with
personalized messaging, driving them straight to the showroom
floor.
An explanation of geo-fencing
Geo-fencing is a virtual barrier created around a specific
location, like a competitor's dealership or a high-traffic area
frequented by potential car buyers. When a smartphone or mobile
device enters or exits this designated zone, targeted advertising
swoops in. This advertising could be in the form of eye-catching
social media ads, informative search engine results or enticing
display banners across popular websites.
The benefits of targeted marketing for dealerships
For dealerships, the benefits are undeniable. Geo-fencing allows
them to reach highly relevant customers who are already
demonstrating car-buying interest. Dealerships can capture the
attention of someone browsing used cars online near a competitor's
dealership or visiting a local car wash with a targeted ad for a
complimentary detail service. This laser-focused approach
translates into increased website traffic, qualified leads and
ultimately, more sales.
Geo-fencing is a game-changer for dealerships looking to
maximize their local market reach. By pinpointing potential
customers with laser precision, dealerships can significantly
improve their return on advertising spend and outshine the
competition.
About DealerFire
DealerFire empowers dealerships with a comprehensive suite of
digital marketing solutions designed to drive sales and enhance the
customer experience. From user-friendly website design to
cutting-edge marketing tools, DealerFire equips dealerships to
thrive in today's competitive automotive landscape.
Media Contact
DealerFire, Solera, 888-655-1435, Contentleaders@solera.com,
https://www.dealerfire.com/blog
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SOURCE DealerFire