DURING PRIDE MONTH, HÄAGEN-DAZS® PROUDLY
DEBUTS PARTNERSHIPS WITH THREE LGBTQIA2+S ARTISTS AND PLANS TO
DISPLAY THEIR MURALS ACROSS THE COUNTRY
WALNUT
CREEK, Calif., June 28,
2024 /PRNewswire/ -- This June, Häagen-Dazs® is
proud to announce that it has furthered its relationship with
nonprofit organization Allies in Arts (AiA), which supports
underrepresented women, BIPOC and LGBTQIA2+S artists through
grants, exhibitions and partnerships. The award-winning ice cream
brand partnered with three LGBTQIA2+S artists within Allies in
Arts' vast creative network to execute three unique out-of-home
murals that are inspired by its new product innovations, Chocolate
Cookie Crumble Ice Cream Bars and New York Strawberry Cheesecake
ice cream. These designs will debut in three major cities in
the United States - Los Angeles, New
York City and Miami.
Häagen-Dazs® initially partnered with Allies in Arts in 2021,
when it debuted its #Thät'sDazs campaign and multiyear,
$1.5 million commitment to supporting
underrepresented creatives in the arts. When the commitment was met
in 2023, Häagen-Dazs® decided to further its relationships with the
nonprofits in its existing network, supporting creatives in a
variety of disciplines to help them achieve their goals.
"Häagen-Dazs continues to commit to uplifting underrepresented
creatives," said Rachel Jaiven, Head
of Häagen-Dazs® Marketing. "This year, we're incredibly proud to
strengthen our relationship with Allies in Arts. It's been so
inspiring to witness the impact of our commitment as we continue to
create spaces where all voices are heard and celebrated. We love
the mural designs our artists delivered and we're excited to bring
more people to experience and see such vibrant, expressive
creativity."
This year, Häagen-Dazs® focused on providing three LGBTQIA2+S
artists a national platform to debut designs inspired by the latest
additions to the brand's growing portfolio. Representing
Los Angeles, artist Loveis Wise's
mural is inspired by Häagen-Dazs® Chocolate Cookie Crumble Ice
Cream Bars and the playfulness of a summer romance. As is Acacia
Rodriguez's mural, which will be on display in New York City's Brooklyn neighborhood - the home of the
original Häagen-Dazs® Shop. To complement the collection, artist
Kelly Perez's design is inspired by
Häagen-Dazs® New York Strawberry Cheesecake and serves as a
reminder to indulge in all moments - big and small.
"We strive to find opportunities for our artists to see their
work out in the world while being paid and treated fairly," said
Drew Denny, Co-Founder and Executive
Director of Allies in Arts. "We're so proud to partner with
Häagen-Dazs and celebrate Loveis Wise, Acacia Rodriguez and
Kelly Perez and their gorgeous
designs!"
Each piece of artwork will be found on a billboard display in
the below locations, beginning this summer:
- LA: W. 3rd St. & S. Orlando Ave. | Flight date:
June 3rd - July 28th, 2024
- NYC: N 11th St. & Wythe Ave. | Flight date: July 8th - September 1st, 2024
- MIA: NE 79th St & NE 1st Ave. | Flight date: July 8th - September 1st, 2024
For more information about Häagen-Dazs® and its work with
nonprofit organizations like Allies in Arts through its Thät's Dazs
campaign and beyond, please visit
https://www.icecream.com/us/en/brands/Häagen-Dazs®/about/thats-dazs and
follow the brand on Instagram and
TikTok @haagendazs_us. To learn more about Allies in
Arts and its mission to uplift LGBTQIA2+S creatives, visit
https://www.alliesinarts.org/. And follow each of the artists on
Instagram: Loveis Wise (@loveiswiseillu), Acacia Rodriguez
(@bbkashe) and Kelly Perez
(@find.it.inside).
About Allies in Arts:
Allies in Arts is a 501(c)(3)
non-profit organization with a mission to support artists who are
women, BIPOC, and LGBTQIA2+S — all of whom are underrepresented
individuals in creative industries. Artists from our communities
face barriers as a direct result of race, gender, sex, and sexual
orientation. We seek to break down those barriers by awarding
grants, curating exhibitions and screenings, and connecting artists
with the decision-makers who can hire them. Founded in 2015, Allies
in Arts is queer and trans-led, with flagship programs like
@transanta, a mutual aid campaign that supports over 9,000 queer
youth, run by trans designer Kyle Lasky, and Transchool, a paid
educational initiative for young trans writers. As long as there is
discrimination, we need Allies. Let's even the odds. Together.
About Häagen-Dazs®:
The Häagen-Dazs® trademark is
used under license. ©HDIP, Inc.
Häagen-Dazs® was founded by
Rose and Reuben Mattus in 1960 on a
mission to transform simple flavors and the finest ingredients
possible into an extraordinary ice cream experience. True to
tradition, the brand is committed to using only high-quality
ingredients in crafting the world's first luxury ice cream that can
be enjoyed by all. Today, the Häagen-Dazs® brand offers ice cream,
non-dairy frozen dessert, sorbet and bars in more than 65 flavors
available around the globe. In the US, Häagen-Dazs® operates under
Froneri, an ice cream-focused joint venture Nestlé created in 2016
with PAI Partners. In the U.S., Froneri operates as Dreyer's Grand
Ice Cream, based out of Walnut Creek,
CA.
Media Contact:
The Door
haagendazs@thedooronline.com
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