Sports collectibles leader marks milestone
anniversary with limited-edition release of this season's hockey
sensation and activation on Exosphere
LAS
VEGAS, June 28, 2024 /PRNewswire/ -- Upper Deck,
the worldwide leader in sports and entertainment collectibles,
today celebrates 30 years of its renowned Young Guns®
trading cards during the 2024 Upper Deck
NHL Draft™ at Sphere, marking Upper Deck's
third consecutive year as the NHL Draft title sponsor. To honor
this milestone, Upper Deck collaborated with the Sphere Studios
team to create a custom activation that will be displayed today on
the exterior of Sphere – the Exosphere - to showcase popular rookie
cards featuring some of the NHL's top players and announcing
limited-edition Connor Bedard Young Guns® achievement
cards available exclusively in Series 2 product on Upper Deck
e-Pack®.
Over the past three decades, Upper Deck has produced 30
collections of Young Guns cards, starting with the Flagship series
in the 1990-91 season, cementing its position as one of the most
prominent rookie card brands in all sports. Rookie cards are highly
sought after by collectors, marking a player's first appearance in
a trading card wearing their team jersey at the highest level of
competition in their sport.
"There is no better moment to celebrate 30 years of our iconic
Young Guns trading cards than during the NHL Draft; a night
dedicated to honoring rookies," said Jason
Masherah, president of Upper Deck. "The NHL Draft isn't just
significant for hockey fans, it's a pivotal time for collectors as
it ignites anticipation for the community, determining which
players will emerge as top contributors to their teams and the
League."
Hockey fans and collectors can visit Upper Deck
e-Pack® to join the celebration of 30 years of Young
Guns and collect e-Pack exclusive Connor
Bedard's Series 2 achievement cards in 2023-24 Upper Deck
Series 2, available now at UpperDeckePack.com.
About Upper Deck
Upper Deck is a global entertainment
company creating trading cards, memorabilia, collectibles, games,
and online platforms that deliver the experiences collectors crave.
Upper Deck has set the unmatched industry standard for quality,
authenticity, and innovation and continues to bring generations of
fans closer to their favorite athletes and
characters with unique and authentic sports and entertainment
product offerings, as well as its digital trading ecosystem. The
company prides itself on creating collectibles that produce
invaluable experiences for sports and entertainment's most
dedicated and loyal fans, with a goal to deliver excellence to the
community across the most coveted properties as a means to develop
memorable moments for collectors of all kinds.
Find more information
at http://www.upperdeck.com, www.UpperDeckBlog.com or
follow us on Facebook (/UpperDeck), Instagram
(UpperDeckSports), Twitter (UpperDeckSports), and YouTube
(UDvids).
Media Contact:
Nicole Brief, nicole@carvecomms.com
NHL and the NHL Shield are registered trademarks and NHL Draft
name and logo are trademarks of the National Hockey League. © NHL
2024. All Rights Reserved.
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SOURCE Upper Deck