The instant ramen leader introduces its first
dessert ramen option with its latest limited-edition
flavor.
GARDENA,
Calif., July 1, 2024 /PRNewswire/ -- Nissin
Foods USA reimagines everybody's
favorite fireside dessert with the launch of its limited-edition
Cup Noodles Campfire S'mores flavor. Combining two
great classics, the original ramen maker presents the brand's
campiest flavor yet - a gooey, sweet noodle experience available
exclusively at Walmart.
S'mores and summertime go hand-in-hand, invoking nostalgic
memories of time spent around a campfire. Cup Noodles Campfire
S'mores transports consumers to a new kind of campfire moment
wherever they are by combining the unmistakable blend of decadent
chocolate, marshmallow and graham cracker flavors with a smokey
note for a truly unique s'mores experience. With no campfire
necessary, consumers can satisfy that need for more s'mores anytime
with Cup Noodles Campfire S'mores by simply adding water,
microwaving for three minutes and letting it stand for two minutes
before indulging in the saucy, s'mores ramen. For those who love to
customize their noodles, top off your ramen with pieces of graham
cracker or additional mini marshmallows for that quintessential
gooey bite.
"Since its invention nearly 100 years ago, the beloved s'more
has been adapted into a wide range of food flavors, recipes and now
ramen," said Priscila Stanton,
Senior Vice President, Marketing, Nissin Foods USA. "As enthusiasts seek new ways to get
their s'mores fix beyond the great outdoors, we couldn't resist
joining the campfire fun by transforming the classic flavor into a
bold, unexpected experience that will capture the hearts and
palates of consumers nationwide."
For more than 65 years, Nissin Foods has led the instant ramen
industry with innovation and culinary creativity, most recently
with the company's limited-edition Cup Noodles flavors such as
Breakfast and Everything Bagel with Cream Cheese. Building on the
recent buzzworthy releases, Campfire S'mores showcases the brand's
relentless pursuit of surpassing consumer expectations and crafting
unparalleled culinary adventures for everyone to enjoy.
Cup Noodles Campfire S'mores is now available for purchase at an
SRP of $1.18, exclusively online and
in-stores nationwide at Walmart for a limited time.
ABOUT NISSIN FOODS
Nissin Foods was established in
1958 by Momofuku Ando, who invented the world's first instant ramen
noodle in Japan inspired by his
belief that "peace will come to the world when there is enough
food." In 1972, Nissin Foods USA
opened its first plant in Gardena,
California, introducing ramen noodles to American consumers.
In 1971, CUP NOODLE was launched in Japan, and then debuted as Cup O' Noodles in
the U.S. in 1973, revolutionizing the industry by creating a
product that could package, prepare, and serve noodles all in one.
For over 65 years, Nissin Foods has created delicious and
convenient Asian-inspired meals at an affordable value. Nissin
Foods USA develops and markets a
variety of products including Cup Noodles®, Top
Ramen®, Top Ramen® Bowl, Cup
Noodles® Stir Fry®, Cup Noodles®
Stir Fry® Rice with Noodles, Chow Mein, Hot & Spicy
bowl, Hot & Spicy FIRE WOK and GEKI™. The company corporate
philosophy inspires commitment to taste, convenience, and quality.
Visit NissinFoods.com for more information.
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SOURCE Nissin Foods