Zenni's Sports Performance RX & Non-RX
Sunglasses are designed to deliver unparalleled safety, performance
and style for athletes
NOVATO,
Calif., July 1, 2024 /PRNewswire/ -- Zenni
Optical, the world's leading online eyewear retailer, today
announced a new partnership with USA Volleyball (USAV) and with 2024 U.S.
Olympic Beach Volleyball Team members, Taryn Kloth and Kristen
Nuss (known collectively as "TKN") as its latest ambassadors
to launch an innovative line of Sports Performance Sunglasses.
Crafted to meet the rigorous demands of elite athletes like Kloth
and Nuss, who will be showcasing them in Paris this summer, the collection also adapts
to meet the needs of everyday athletes.
Zenni Optical is now an Official Partner of USA Volleyball, as the organization's official
eyewear brand, and is committed to elevating athletes' performance
with cutting-edge eyewear technologies tailored to their unique
needs on the court and in the sand.
As Zenni's newest brand ambassadors, Taryn Kloth and Kristen
Nuss bring unmatched expertise and experience to the
partnership. Ranked No. 2 worldwide and winners of four
international titles, Kloth and Nuss, based in Baton Rouge, are
"rewriting the script" in beach volleyball. Their invaluable
insights influenced the design and development of the Sports
Performance Collection, ensuring it meets elite athlete standards.
Designed specifically for sports enthusiasts, these sunglasses
ensure optimal vision and protection during intense gameplay.
"As a beach volleyball athlete, my vision is crucial to our
success, so making sure my eyes are always protected on the court
is very important. I quite frankly could not play this sport
without proper sunglasses," said Kristen
Nuss. "I love this collection, especially the one lens that
offers a seamless 180-degree view. They optimize my vision,
allowing me to stay focused and fully immersed in the game."
Kloth echoed Nuss's sentiments, emphasizing the importance of
eyewear in their sport.
"We have very little gear that enters the competition field with
us. Glasses are one of the biggest and most important pieces of
equipment," said Taryn Kloth. "Zenni
has been such an amazing partner, always listening and
incorporating our feedback to make the best product possible. Their
commitment to excellence and athlete satisfaction is unmatched, and
we're beyond excited to share these sunglasses with the world!"
"USA Volleyball is equally
excited to begin this new partnership with Zenni Optical" said
Jamie Davis, USAV president and CEO.
"We strive to provide our athletes with the best possible tools to
achieve competitive excellence and I am sure that the utilization
of Zenni sunglasses on the court will provide our Olympians with a
technological and stylish advantage".
About the New Sports Performance Sunglasses:
The
collection, which includes 12 unisex styles, features advanced
technologies and materials to meet the rigorous demands of
high-impact sports including:
- ApexRacer Pro: Lightweight, impact-resistant, 100%
UVA/UVB protected polycarbonate lenses with prescription-ready
curved design for full vision and eye protection. Ideal for
athletes prioritizing full and optimal vision.
- Polycarbonate Impact-Resistant Lenses: Offer increased
safety in physically demanding sports.
- Polarized Lenses: Minimize glare from reflective
surfaces, enhancing contrast and visibility during outdoor
activities.
- Rubberized Temple Tips and Nose Bridges: Provide
optimal slip resistance by becoming tacky when the wearer sweats,
ensuring the sunglasses stay securely in place.
- High Wrap Frame Front: Ensures a secure fit,
360-degree protection from sun and glare and full peripheral
vision.
- Lightweight and Durable Frames: Constructed from
durable TR-90 or Polycarbonate for long-lasting comfort and
performance.
"Working with Taryn, Kristen, and USA Volleyball was a strategic decision and we
couldn't be more thrilled with our partnership," said Veronica Alcaro, VP Brand of Zenni. "Their
excitement and support for our new performance line was critically
important for us. We deeply value working with athletes who not
only excel in their sport but who share our commitment to
excellence and integrity. We're cheering them on every step of the
way and can't wait to see what they accomplish next in Paris!"
The Sports Performance Collection, available exclusively on
Zenni.com, features frames priced between $29.95 and $49.95
offering a more affordable alternative to many higher-priced
competitors.
Images of the new product and campaign featuring Taryn and
Kristen are available here.
About Zenni
Zenni pioneered the online eyewear
industry in 2003 with a mission to make eyewear affordable and
accessible to everyone. Based in the San
Francisco Bay Area, Zenni offers adults and children the
freedom to express their personality through a large collection of
high-quality prescription, non-prescription and protective eyewear
curated with a sense of fashion and dynamic style. With complete
prescription pairs starting at just $6.95, the company has brought massive price
disruption to the traditional retail model. With over 51 million
frames sold worldwide, Zenni is proud to be the Official Eyewear of
the San Francisco 49ers, Boston
Celtics, Chicago Bulls, Ghost Gaming, TSM and more. Zenni has
worked with designers and tastemakers on curations and collections,
including Chase Stokes, Keke Palmer, Iris
Apfel and George and Claire
Kittle. For more information, please
visit zenni.com/press
About USA
Volleyball
Founded in 1928, USA Volleyball is a non-profit organization
recognized by the United States Olympic and Paralympic Committee
(USOPC), the International Volleyball Federation (FIVB) and World
ParaVolley as the National Governing Body for the sport of
volleyball including the disciplines of beach, indoor, sitting,
snow and beach Paravolley in the United
States. With more than 425,000 registered members,
USA Volleyball conducts national
championship events, coaching and officials certification programs,
and grassroots development across all disciplines in a lifetime
sport in which all can participate. USA Volleyball's teams have won an Olympic
medal in every Olympic Games since 1984, five Paralympic medals
since 2004 and numerous World Cup, World Championship and
Continental Championship titles. USA Volleyball's women's teams are the
reigning gold medalists in the Olympic indoor, beach and Paralympic
events. The United States is the
first country to have won a gold medal in each discipline at a
single Summer Games. For more
information on USA Volleyball,
visit www.usavolleyball.org. #PathtothePodium
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SOURCE Zenni Optical