The partnership aims to leverage weather
data and insights to allow people to get their local OFF!Cast
Mosquito Forecast™ as easily as their local weather
forecast
ATLANTA and RACINE, Wis., July 1, 2024
/PRNewswire/ -- As summer's higher heat and humidity nears, people
prepare for an influx of mosquitoes. To help individuals and their
families better protect themselves from mosquitoes, The Weather
Company and its flagship consumer brand, The Weather Channel, has
teamed up with OFF!®, America's #1 trusted Insect Repellent brand
in 20241, to bring local mosquito forecasts
to The Weather Channel app. Launched in the U.S. in 2022,
Brazil in 2023, and Canada in 2024, OFF!Cast Mosquito Forecast™
predicts mosquito behavior and populations to help consumers better
plan summer activities and optimize their outdoor time this
summer.
Combining OFF!® and The Weather Channel
teams' respective expertise to help people live well and enjoy the
outdoors.
Through The Weather Company's newly launched data and insights
platform, The Weather Engine™, OFF!® brand is enhancing its
OFF!Cast Mosquito Forecast™ from SC Johnson's Center for Insect
Science with weather data and analytics from The Weather Company,
the world's most accurate weather
forecaster,2 to include a mosquito index in
The Weather Channel app, the world's most downloaded weather
app.3
How it works: Helping people become mosquito-ready
The collaboration focuses on combining OFF!® and The Weather
Channel teams' respective expertise to help people live well and
enjoy the outdoors.
Incorporating over 15 billion climate data points and real-world
mosquito data from 5,000 locations, the OFF!Cast Mosquito Forecast
combines entomology research on local mosquito species with
detailed weather data inputs to predict mosquito populations and
activity levels by ZIP code. Historic activity patterns, varying
weather conditions, and weather and climate factors are accounted
for when building these regional models.
Now leveraging The Weather Company's deep meteorological
expertise, enhanced datasets include historical and forecast
temperature, humidity and precipitation for predicting mosquito
sources, as well as forecast conditions that drive day-of mosquito
activity.
How to view your OFF!Cast Forecast
By
integrating OFF!Cast Mosquito Forecast™ into The Weather Channel
app, millions more consumers can now get into a routine of checking
their local mosquito and weather forecasts simultaneously across
multiple platforms:
- For those who already depend on the OFF!Cast Mosquito
Forecast™, it continues to be available on OFF.com, but now with
improved weather data from The Weather Channel.
- The OFF!Cast tool will also be visible in The Weather Channel
app's new experience on iOS. Check out the Daily tab and Outdoor
Activity tabs for camping, hiking, golf and gardening for an
at-a-glance risk level – low, medium, high, very high, severe – of
mosquito activity based on local weather conditions for today and
the days ahead.
- To know mosquito risk for the area, sign up for weekly
forecasts on the OFF.com website or from within the OFF!Cast tool
on The Weather Channel properties.
- Learn more about mosquitoes and how to avoid them with
educational, integrated content across The Weather Channel app and
OFF.com.
- When weather conditions are ripe for heightened mosquito
activity, OFF! will share relevant, informative messaging on The
Weather Channel digital properties and beyond.
"Mosquito activity is very dependent on weather patterns," said
Tom Mascari, principal entomologist
with SC Johnson's Center for Insect Science. "Checking the weather
and local mosquito forecasts for the week can improve people's
ability to prepare themselves to spend time outdoors."
What the partnership means: New, expanded mosquito
forecasting resources
The Weather Company will now host the
OFF!Cast mosquito model for users in the U.S., Brazil and Canada to start within The Weather Engine, a
platform that combines proprietary weather data, first-party data
and other supporting data sources to create multivariate models and
analysis based on AI and 30 different weather variables. The result
delivers deeper insights on the impact of weather with
neighborhood-level precision to harness weather and scale its use
across an enterprise.
"As weather patterns change and increasingly impact the health
of both people and businesses, innovative teams like the OFF!®
brand are using weather intelligence and factoring changing weather
conditions into how they help consumers from the start," said
Sheri Bachstein, CEO of The Weather
Company. "This partnership is a natural fit, and the inspired
innovation by both companies turned a trove of trusted, scalable
data into invaluable insights to activate across a business,
helping people understand their mosquito risk and plan ahead for
mosquito protection."
Since 2022, OFF!® brand has been helping people and families
plan ahead for mosquitoes with OFF!Cast Mosquito Forecast.™ This
color-coded 7-day forecast of mosquito populations uses the SC
Johnson Center for Insect Science's 65 years of entomology
expertise to provide consumers with an accurate view of mosquito
activity. Similarly, The Weather Company helps people plan ahead to
prepare for weather's impact on their lives, which all starts with
having accurate, reliable, actionable weather data.
The purpose-driven collaboration leverages deep content
alignment and organic integration of weather data and insights to
help people prepare for mosquito activity and stay safe. Check out
the OFF!Cast Mosquito Forecast™ from OFF.com and The Weather
Channel app for iOS.
ABOUT OFF!
OFF! brand is a pioneer in personal insect repellents for over 65
years. As one of SC Johnson's leading pest control brands, OFF! is
on a mission to make life better for the next generation. In
addition to providing protection against mosquitoes, OFF! is a part
of SC Johnson's mission to develop mosquito prevention programs and
supports scientific studies on mosquitoes that help make a
difference in millions of lives. OFF! is proud to create products
with proven effectiveness that repel mosquitoes, ticks and biting
flies so families can have a trusted line of protection. No matter
the activity or time outdoors, there is an OFF! product for every
occasion. Ranging in both personal and area repellents, OFF!
product offerings include: OFF! Deep Woods®, OFF! Clean Feel, OFF!
Kids, OFF! FamilyCare, OFF! Defense, OFF! Botanicals®, OFF! Active,
OFF! Backyard or OFF! products should always be used as directed.
Effectiveness against pests differs by product and each OFF!
product label should be read and followed carefully. Learn more at
OFF.com.
ABOUT SC JOHNSON
Founded in 1886 and headquartered in
Racine, Wisconsin USA, SC Johnson
believes that a more sustainable, healthier and transparent world
that inspires people and creates opportunities isn't just possible
– it's our responsibility.
A heritage of innovation and bold, transparent decisions is why
our high-quality products and iconic brands – including OFF!®
Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs.
Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®,
Lysoform® and more – are in homes, schools and businesses in
virtually every country worldwide.
As a global, purpose-led company, we are committed to making the
world a better place today and for future generations. That means
relentlessly bringing our expertise in science, innovation and
partnerships to bear on some of the world's most pressing
environmental and health issues like reducing plastic waste and
helping to eradicate malaria. Around the world, we use our
resources to unlock greater economic and educational opportunities
for people and communities where access may be limited, but
curiosity and potential are limitless.
See how SC Johnson is a Family Company At Work For a Better
World by visiting scjohnson.com or joining us on Facebook,
Twitter, LinkedIn, Instagram and YouTube.
About The Weather Company
The Weather Company helps
people and businesses around the world make more informed decisions
and take action in the face of weather. With its deep industry
expertise and highly accurate, high-volume weather data combined
with advanced technology and AI, The Weather Company provides
insights and solutions that harness the power of weather in a
scalable, privacy-forward way. The world's most accurate
forecaster, the company serves hundreds of enterprise customers
across media, advertising, aviation and more, and is trusted by
hundreds of millions of monthly active users via digital properties
from The Weather Channel (weather.com) and Weather Underground
(wunderground.com). For more, visit weathercompany.com.
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1
Voted most trusted Insect Repellent (for Use on Body) brand by
American shoppers based on the 2024 BrandSpark® American Trust
Study. For details visit www.BrandSparkMostTrusted.com
2 ForecastWatch, Global
and Regional Weather Forecast Accuracy Overview, 2017-2022,
https://forecastwatch.com/AccuracyOverview2017-2022, commissioned
by The Weather Company.
3 According to
data.ai Intelligence, The Weather Channel has been the world's
most-downloaded weather app across Apple's App Store and the Google
Play store beginning on July 4, 2010 and into 2023.
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SOURCE The Weather Company