SENSA includes an innovative locking
feature and battery take back program
WINSTON-SALEM, N.C., July 1, 2024
/PRNewswire/ -- R.J. Reynolds Vapor Company (RJRVC), an operating
company of Reynolds American Inc. (Reynolds American), the BAT
Group's U.S. subsidiary, today announced that it is expanding its
innovative vapor portfolio with SENSA, a zero nicotine vapor
product.
SENSA is a zero nicotine vapor option from a reputable company
for adult tobacco and vapor consumers who prefer flavor, more
choice, and more flexibility over their moments. As the market
leader in vapor, RJRVC is joining the growing marketplace for
zero nicotine vapor products and aims to establish the highest
standards in the industry. SENSA products include a locking feature
to prevent unintended usage, and adult consumers of the device will
have access to Call2Recycle's battery recycling program, which will
facilitate the responsible disposal of SENSA batteries.
"Adult tobacco and vapor consumers across the retail marketplace
are looking for more options," said Valerie
Mras, Senior Vice President, Vapor within the Reynolds
American organization. "Adding a zero nicotine product to our
growing vapor portfolio is driven by deep adult vapor consumer
insights and enables us to responsibly compete within a category
that is already well established in many countries."
The Reynolds American group of companies is committed to a
multi-category strategy, providing adult tobacco and nicotine
consumers with a choice of products. Sensa represents the latest in
a series of important options the Reynolds American group of
companies has delivered for adult smokers through innovative
alternatives to cigarettes.
The SENSA portfolio of flavors is intended for adult
tobacco and vapor consumers and does not include flavors intended
to appeal to the underage. The product will be responsibly marketed
to adult tobacco and vapor consumers, consistent with the Reynolds
American organization's marketing practices for tobacco and
nicotine products. SENSA is intended to be sold only to adult
tobacco and vapor consumers 21 and older; marketing touchpoints
will be adult-oriented, and all web properties will be
age-gated.
To find out more about SENSA, visit sensavape.com. Learn more
about the Reynolds American organization's commitment to underage
access prevention on ReynoldsAmerican.com.
About Reynolds American Inc.: Reynolds
American Inc. is a wholly owned U.S. subsidiary of the global BAT
Group and the U.S. parent company of R.J. Reynolds Tobacco
Company, Santa Fe Natural Tobacco Company, Inc., American
Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands
Inc. (the "Subsidiaries"). The Subsidiaries operate and conduct
separate, distinct businesses. References to "Reynolds
American," "Reynolds," "the group," "the company," "we," "us," and
"our" are simply for convenience and are not intended to imply or
suggest that the Subsidiaries' businesses are operated other than
as separate, distinct businesses.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/rj-reynolds-vapor-company-expands-portfolio-with-introduction-of-sensa-a-zero-nicotine-option-for-adult-tobacco-and-vapor-consumers-302187008.html
SOURCE Reynolds American Inc.