Hollywood icon David 'The
Hoff' Hasselhoff joins PlanetPlay's global alliance of amazing
video games, influencers and environmental causes for an
unprecedented climate change collaboration
LONDON, July 2, 2024
/PRNewswire/ -- Legendary actor and singer David Hasselhoff
– AKA 'The Hoff' – has joined the world's leading video game
studios in supporting not-for-profit PlanetPlay's ever-growing Make
Green Tuesday Moves (MGTM) initiative – which enables players to
make a real-world impact in the fight against climate change.
Starting today, Tuesday July 2nd
2024, each participating game is launching specially created
green items featuring The Hoff, which will be exclusive to the MGTM
movement and remain live until the next monthly activation
begins.
Proceeds from the sale of The Hoff's content – which can
comprise new and/or upcycled DLC goods such as characters, skins
and items – will be invested into fully certified sustainability
projects by PlanetPlay's eco-donate platform.
Watch these exclusive video messages from The Hoff,
explaining how MGTM works and why he's backing the
initiative: Video #1 | Video #2 | Video #3
The Hoff, star of global smash hit TV series' Knight Rider and
Baywatch, is proud to be MGTM's first 'Star of the Month' from the
world of entertainment, supported by a huge social media campaign,
helping to inspire gamers all around the world to 'Make Green
Tuesday Moves'.
Among the games featuring The Hoff's green DLC as part of July's
MGTM are Avakin Life (Lockwood Publishing), Bowling
Club (Boombit), Car Driving School (Boombit), Cook
& Merge (Supersolid), Crazy Defence Heroes (Animoca
Brands), Darts Club (Boombit), Dawn Of Ages
(Boombit), Fishing Clash (Ten Square Games), Hunt
Royale (Boombit), Nitro Nation (CM Games),
Peridot (Niantic), Piper Pets Cafe (Tripledot),
Solitaire (Tripledot), Subway Surfers (SYBO), The
Great Ocean (Actrio), Tile Dynasty (Tripledot), Top
Drives (Hutch), Train Station 2 (Pixel Federation),
Triple Title (Tripledot) and Wooduku (Tripledot).
For a full list of MGTM games & partners click
here.
Google is also supporting the innovative MGTM movement with a
dedicated page on the GooglePlay app store, featuring an overview
of the mission, a showcase of The Hoff's videos, and all
participating games from July 2-15
across all English-speaking territories.
These games collectively have over 36 million daily
players1, with games that have been played over 4
billion times2.
All gamers need to do to get involved in MGTM is harness their
#PassiveActivism, by continuing to play the games they love to
contribute to amazing sustainability causes – all supported by The
Hoff!
These sustainability causes include the Hongera Project, which
helps families in Kenya improve
their living conditions by manufacturing and distributing clean
cookstoves, and the WAI Wanaka water conservation project in
New Zealand.
For more information about PlanetPlay and Make Green Tuesday
Moves, click here.
To download The Hoff's Make Green Tuesday Moves media assets,
click here.
David Hasselhoff said: "As
someone who has spent years entertaining audiences around the
world, I know the power of influence. Climate change isn't just a
distant threat; it's here and now. By joining the Make Green
Tuesday Moves initiative, we can turn our everyday gaming into a
force for good. Let's make every play for our planet. Together, we
can create a legacy of sustainability for future generations. Stay
cool, stay green, and make a difference!"
Jessica Jung, Product Manager for
Peridot at Niantic, said: "We're excited to partner with PlanetPlay
for initiatives like Make Green Tuesday Moves. At the core of
Niantic's mission, we believe that we can leverage the power of
gaming to help people get outdoors, healthier, and meet new people.
It's amazing when this mission can also work in tandem to make for
a greener planet."
Tamzin Taylor, Head of Google
Play Partnerships, Western Europe,
said: "PlanetPlay's Make Green Tuesday Moves initiative is a
fantastic example of how the games industry can leverage its
massive reach to make a positive impact. We're proud to support
MGTM by featuring it on the Google Play store, making it easier for
millions of gamers to get involved and play for the planet."
Rhea Loucas, CEO at PlanetPlay,
said: "The Make Green Tuesday Moves initiative embodies the
incredible potential of the games community to drive meaningful
change. With David Hasselhoff as our
first 'Star of the Month,' we want to inspire millions of players
to join our mission to help keep global warming below the 1.5
degree threshold. I also want to welcome all our new studio
partners, who are integrating sustainability into their game
experiences to empower players to contribute to real-world
environmental solutions. We are thrilled to have The Hoff on board
and can't wait to see the impact this collaboration will
achieve."
1 Business of Apps -
https://www.businessofapps.com/data/subway-surfers-statistics/
2 PocketGamer.biz -
https://www.pocketgamer.biz/news/81112/subway-surfers-hits-4bn-downloads/
About PlanetPlay
PlanetPlay, the first climate conscious games marketplace, is a
not-for-profit digital platform that allows everyone around the
world to contribute to climate action through in-game purchases and
gameplay with affiliated game studios. PlanetPlay is a unique
platform through which to inspire, educate and mobilize players in
support of the planet. The games industry has enormous potential to
support positive climate action globally. Having driven over
$2.2 million in climate project
funding in its first year, PlanetPlay is partnering with the
world's forward thinking games studios to fight the climate crisis
and are constantly developing new initiatives to launch. For more
information, visit www.planetplay.com
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Logo -
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SOURCE PlanetPlay