NIQ Activate Platform Now Available on Microsoft Azure Marketplace
July 03 2024 - 2:00AM
Business Wire
Microsoft Azure customers worldwide now gain
access to NIQ Activate to take advantage of the scalability,
reliability and agility of Azure to drive application development
and shape business strategies
NielsenIQ (NIQ) today announced the availability of NIQ Activate
in the Microsoft Azure Marketplace, an online store providing
applications and services for use on Azure. NIQ customers can now
take advantage of the productive and trusted Azure cloud platform,
with streamlined deployment and management.
NIQ Activate helps retailers and Consumer Packaged Goods (CPG)
companies leverage NIQ’s industry leading data insights and
personalization to enable deeper collaboration to drive performance
and targeted engagements. Microsoft Azure’s world class AI and data
analytics capabilities helps businesses drive better decisions.
NIQ Activate is a SaaS, collaborative platform, powering
retailers and brands to go from data to insights to activation to
measured value. The platform enables consumer packaged goods
companies (CPGs) to define and assemble audiences, obtain insights
driven by both retailer and NIQ data sources, plan and deploy
campaigns, and measure results.
“We are thrilled to announce a simplified, faster transaction
process for NIQ Activate to Microsoft Azure customers globally. NIQ
Activate will provide customers with the opportunity to leverage
our world-class data and analytics capabilities and drive
innovation in the industry. This collaboration aims to empower
businesses to make better decisions faster and create meaningful
engagements for retailers, suppliers, and customers alike,” said
Xavier Facon, SVP of Product at NIQ.
NIQ Activate on Microsoft Azure Marketplace benefits
include:
- Simplified process: Quicker time to deployment for
customers with a promise of simplified procurement and billing
process.
- Deal acceleration for existing NIQ customers through the
Microsoft Marketplace platform.
- Global expansion: Microsoft Azure customers across 141
markets gain access to NIQ Activate to help them drive the next
phase of growth.
- Maximized Cloud Budget: Allocate 100% of your Azure
Marketplace purchases towards your cloud budget commitments.
NIQ Activate empowers retailers to create incremental value and
accelerate growth through retail media, personalized experiences,
and actionable category and customer insights. The Activate
platform leverages Azure Marketplace’s capabilities in data and AI
with first-party customers and sales data to improve customer
engagements for retailers.
Jake Zborowski, General Manager, Microsoft Azure Platform at
Microsoft Corp. said, “We’re pleased to welcome NielsenIQ to
the Microsoft Azure Marketplace, which gives our partners great
exposure to cloud customers around the globe. Azure Marketplace
offers world-class quality experiences from global trusted partners
with solutions tested to work seamlessly with Azure.”
About NIQ:
NielsenIQ (NIQ) is the world’s leading consumer intelligence
company, delivering the most complete understanding of consumer
buying behavior and revealing new pathways to growth. NIQ combined
with GfK in 2023, bringing together the two industry leaders with
unparalleled global reach. Today NIQ has operations in more than 95
countries covering 97% of GDP. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced
analytics through state-of-the-art platforms—NIQ delivers the Full
View™.
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version on businesswire.com: https://www.businesswire.com/news/home/20240703358148/en/
sweta.patra@nielseniq.com