Language industry research and advisory leader, Slator, has
published its flagship Language Industry Market Report for 2024,
providing results from a survey on language AI adoption of more
than 1000 industry stakeholders. Multilingual AI content generation
and AI video dubbing are gaining popularity.
ZURICH, July 3, 2024
/PRNewswire-PRWeb/ -- Language industry research and advisory
leader, Slator, has published its flagship Language Industry Market
Report for 2024 that reveals that nearly half of enterprises now
see "multilingual AI text generation" as a "top need" for 2024.
"The report opens up an important
discussion on how companies are transforming and repositioning in
response to new opportunities presented by Language AI"
Multilingual AI content generation can be a powerful tool for
increasing customer and user engagement, acquiring customers, and
accessing global markets. Enterprises are now also using
multilingual AI text generation for internal communication,
including emails, SOPs, and reports.
The survey also found that AI video dubbing is a priority for
25% of surveyed enterprises. Advances in voice AI and
speech-to-text make it easy and efficient to use AI to dub video
content that would otherwise remain in only one language.
Companies are using AI dubbing to create videos in multiple
languages in order to train and engage global workforces, and
comply with accessibility requirements. Streaming platforms &
TV broadcasters are adopting AI to dub news and sports interviews
in order to reach global audiences and increase viewer
engagement.
The report puts Language AI in focus. It examines how AI
dubbing, AI translation, AI text generation, and AI speech
translation have been elevated to a C-level priority in
enterprises.
Slator's report presents the latest data on the extent of
language AI adoption, and reveals the language AI services
currently in most demand.
The report explores the unique opportunity that 2024 presents
for language industry players to raise their visibility and expand
their role, to enable language AI capabilities across
enterprises.
Additionally, the report considers the competitive position of
emerging language AI startups, looks at the trend of inserting
language AI into existing applications — exemplified by tech
leaders such as Meta, Google, Apple, and Adobe — and outlines the
implications of these trends for the broader language industry.
Slator's Head of Research, Anna
Wyndham, said: "The report opens up an important discussion
on how companies are transforming and repositioning in response to
new opportunities presented by Language AI."
In addition to these insights, the report shares the results of
Slator's analysis of language industry market size and growth,
including an analysis by geographic region, language services
provider segment, and buyer intention.
The report concludes with a market outlook — with market size
projections for 2025 and a five year period to 2028 — and outlines
segments of the industry best positioned to win in the short and
medium term in this era of AI-driven change.
Media Contact
Anna Wyndham, Slator, 41 44 215
35 37, research@slator.com , https://slator.com/
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SOURCE Slator