LINCOLN,
Neb., July 8, 2024 /PRNewswire/ -- 1890
Nebraska announced today that the
University of Nebraska Athletic
Department has named it the official name, image, and likeness
(NIL) collective of Nebraska Athletics. The move signals a closer
working relationship between the two organizations and will create
efficiencies in key areas, as well as improved benefits for fans
seeking to support NIL initiatives for their favorite Huskers
Athletics programs.
In addition to the existing perks and experiences available to
fans who contribute to The 1890 Initiative, contributors will now
also be eligible to receive Huskers Athletic Fund priority points,
which are used to assign ticket requests to home and away games and
postseason events. Contributors will also be included in Huskers
Athletic Fund membership levels and receive even more amazing
benefits.
"We are excited to partner with the University of Nebraska as the Official NIL
Collective of Nebraska Athletics," said 1890 Nebraska CEO Carson
Schott. "For the past couple of years, our ongoing work with
the university has supported student-athletes and coaches, helping
to recruit and retain top talent. This deepened commitment to a
united front will enhance our efforts further and take our support
to the next level."
"Nebraska has always been an
innovator in collegiate athletics, whether it is in strength and
conditioning, nutrition, and athletics performance facilities, and
NIL is the latest frontier," said Nebraska Athletic Director
Troy Dannen. "This partnership with
1890 Nebraska will make it convenient
for fans and donors to directly support NIL for our
student-athletes and provide 1890 donors many of the same benefits
and privileges that our Huskers Athletic Fund members receive for
their support of Nebraska Athletics."
About 1890 Nebraska
1890 Nebraska is a name, image,
and likeness (NIL) collective founded to support NIL initiatives
for Nebraska student-athletes.
Founders Tom and Shawn Peed fully
fund all of the collective's operating expenses, so fans can rest
assured that 100% of their contributions go directly to
student-athletes. 1890 offers two options for all contributors: The
1890 Initiative and The 1890 Foundation.
The 1890 Initiative. Contributions to the 1890 Initiative
are now eligible to earn Huskers Athletic Fund priority points,
merchandise, Husker memorabilia, and exclusive access to Husker
experiences. Nebraska Athletics uses Huskers Athletic Fund priority
points for season ticket upgrades and to fulfill postseason and
away contest ticket requests.
The 1890 Foundation. The 1890 Foundation is a registered
501(c)(3) entity, meaning your contributions may be tax-deductible.
Donations made to the Foundation support local charities and other
501(c)(3) organizations, providing valuable NIL opportunities for
student-athletes.
How to Choose? Both options directly support our
student-athletes and contribute to their success. The 1890
Foundation is ideal for those looking to decline priority points in
exchange for tax-deductible contributions and community engagement,
while The 1890 Initiative offers exclusive membership perks.
Contact 1890
1125 Q Street, Suite 401
Lincoln, NE 68508
402-828-8183
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SOURCE 1890 Initiative