Campaign Boosts Immediate Payments Market
Share with Innovative B2B Campaign
COLUMBUS, Ohio, July 9, 2024
/PRNewswire/ -- Digital Amplification announced today that
Corporate One Federal Credit Union, an industry leader in immediate
payments, has won a Netty Award for Best LinkedIn Campaign. The
campaign, created by the marketing agency Digital Amplification,
was strategically designed to increase awareness and promote the
adoption of immediate payments for credit unions nationwide.
Immediate payments allow credit unions to access the thriving
FedNow® Service and RTP® network, enabling
them to serve credit union members by facilitating in-the-moment
transactions. Digital Amplification created fresh-looking targeted
ads to promote Corporate One's immediate payments solution on
LinkedIn. These ads successfully captured the attention of B2B
audiences and resulted in the acquisition of new customers.
Digital Amplification transformed Corporate One's LinkedIn
presence from stoic to dynamic, creating tech-fueled insights and
creative elements. As a result, credit unions were inspired to
explore the landing page, boosting the adoption of immediate
payments and strengthening ad click-through rates (CTR). Digital
Amplification's new creative concept for Corporate One doubled the
credit union's website traffic and beat all 2023 performance
benchmarks.
"We were thrilled with the results of our partnership with
Digital Amplification for the immediate payments campaign," said
Chris Schobert, VP Creative
Operations & Product Marketing for Corporate One. "Their
data-driven strategies and creative content drove significant
engagement and positive brand perception for Corporate One's
immediate payments solution."
"The real power of immediate payments is that it can be applied
in numerous, unlimited ways," said Jim
Thompson, CEO of Digital Amplification. "We knew there would
be a massive adoption of immediate payments over the next 24
months, so it was crucial for us to target Corporate One's campaign
at the middle of the funnel and craft a compelling environment for
decision makers."
The NYC-based Netty Awards honor top leaders and companies in
the digital arena by celebrating achievements across 100 categories
in Social Media, Industry, Influencers & Creators, Web,
Advertising & PR, and Apps & Software. Considered one of
the top prizes in the digital age, it sets a benchmark for
excellence and showcases the winners' creativity, innovation, and
technical prowess.
About Digital Amplification
Founded in 2015, Digital Amplification is a
Fortune-100-expertise-fueled integrated advertising and digital
marketing agency based in Westerville,
Ohio, that specializes in Banking & Finance, Healthcare,
Consumer Goods (CPG), and Pharmaceutical brands. Digital
Amplification offers extensive experience in performance and
awareness media channels, digital marketing, integrated media,
analytics, market intelligence, and insight-driven creative. Its
diagnostic marketing solutions deliver increased value for
clients.
About Corporate One Federal Credit Union
Corporate One Federal Credit Union serves more than 700 credit
unions nationwide and is one of the largest and most trusted
corporate credit unions in the United
States. For nearly 75 years, it has proudly served the
credit union way of banking. Corporate One creates opportunities
for credit unions through premier investment, funding, and payment
solutions to America's credit unions. It aims to push the credit
union industry forward by advancing technologies and solutions that
enable member credit unions to better serve their members, fuel
growth, and streamline operations. Corporate One stands at the
forefront of helping credit unions realize the benefits of
Immediate Payments, with comprehensive solutions available for the
RTP® network and FedNow® Service. Visit
corpoorateone.coop to learn more.
Contact
Jim Thompson
Phone: 614-423-8444
380129@email4pr.com
LinkedIn: Digital Amplification
Facebook.com/DigitalAmplification
LinkedIn: Corporate One Federal Credit Union
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SOURCE Digital Amplification