Maximizing athletes' performance, potential
and training through music
FORT WAYNE, Ind., July 11, 2024 /PRNewswire/ -- Sweetwater,
the No. 1 online retailer for music makers, teamed with Tight End
University to provide an elevated experience at the fourth-annual
camp for NFL athletes. Tight End University called upon Sweetwater
to create an energetic atmosphere through music to help maximize
each athlete's potential and ability to perform their best on the
field.
Travis Kelce
and Sweetwater invite athletes everywhere to share what songs amp
them up, using #AmpedUp, on Instagram, TikTok or X.
Tight End University, co-founded by NFL tight ends Travis Kelce of the Kansas City Chiefs,
George Kittle of the San Francisco 49ers, and Fox Sports color analyst
Greg Olsen, recently wrapped its
2024 camp. Held in Nashville at
Vanderbilt University, the camp allows
the NFL's tight ends an opportunity to collaborate with and learn
among their peers, while participating in a variety of activities
including on-field drills, recovery, rehabilitation, film study and
more.
The athletes turn to the power of music to fuel their
competitive spirit, increase their motivation and focus, and to get
themselves amped up to perform. Travis
Kelce and Dak Prescott, Dallas Cowboys quarterback and 2022
Walter Payton NFL Man of the Year, are both Sweetwater
investors.
Sweetwater's devoted following of music makers rely on the
company as the go-to source for gear, advice, and support to help
advance their musical journeys. Many of these customers include
professional athletes, who are active musicians, podcasters, and
home audio enthusiasts. Both Sweetwater and many athletes
themselves understand the deep connection between sports and
music—a connection that has endured for generations.
"Music plays a key role in every athlete's routine—it helps me
get in the right mindset and pushes me to perform at the highest
level. Growing up playing sports in Cleveland, my go-to song for getting amped up
was 'SpottieOttieDopaliscious' by OutKast," shared Travis Kelce, NFL Three-Time Super Bowl Champion
with the Kansas City Chiefs, and Tight End University co-founder.
"It was great to have Sweetwater as part of this year's Tight End
University!"
Travis Kelce and Sweetwater
invite athletes everywhere to share what songs amp them up, by
using the hashtag #AmpedUp, on Instagram, TikTok or X. The
resulting playlist, inspired by athletes of all ages, will be
released on Thurs., Sept. 5 to
coincide with the NFL's Opening Day.
About Sweetwater
The No. 1 online retailer for music
makers, Sweetwater is trusted and beloved by millions of musicians,
sound engineers, band and orchestra directors, and podcasters who
rely on the company to help advance their musical and creative
journeys. From beginners to rock stars, music makers everywhere
seek out Sweetwater's industry-leading expertise, including
in-depth product videos to inform their purchases and unrivaled
post-care support. Headquartered in Fort
Wayne, Indiana, and founded in 1979, Sweetwater Sound, LLC
credits its four decades of profitability to its now 3,000
employees and its deep understanding of the profound connection
that music makers have with their craft, their gear and the
creative process. Sweetwater is amplifying change through music,
lifting up communities by creating, empowering, and caring about
the music makers of tomorrow and today. For more information,
visit: https://www.sweetwater.com/.
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SOURCE Sweetwater Sound, Inc.