NEW
YORK, July 11, 2024 /PRNewswire/ -- REBRAND NY
is proud to announce its official launch, dedicated to supporting
professional athletes in their pursuit of off-field ventures.
Positioned at the nexus of sports and culture, REBRAND offers
a comprehensive suite of services designed to enhance the personal
and professional growth of athletes at every career stage –
from amateur (NIL) to the professional level. Recognizing the
untapped potential that exists during an athlete's career, REBRAND
develops innovative marketing, investment, partnership and business
strategy solutions that optimize an athlete's brand value and
empower them to achieve long-term goals.
REBRAND offers a suite of services designed
to enhance the personal and professional growth of athletes.
As part of its strategic brand launch, REBRAND produced The
Draft Capsule, an exclusive event during NBA Draft week in
New York. The event featured
premier names in basketball, sports and culture, providing a unique
space for top NBA prospects to connect with industry professionals,
prominent NBA icons, entertainers, and leading brands including
Nespresso, The Players' Tribune, and The Enemy. These partnerships
underscore REBRAND's commitment to fostering meaningful connections
and opportunities for emerging athletes, supporting their off-field
ventures and professional growth.
REBRAND is co-founded by Chris
Bernard and Alen Mamrout, who
collectively boast more than fifty years of experience in the
sports and fashion industries. The team is poised to redefine the
landscape of athlete-centric business strategy with their extensive
knowledge and expertise in athlete recruitment and management,
marketing, business development, investment, brand licensing,
retail and manufacturing.
Bernard is an accomplished marketing executive with over two
decades of expertise crafting and elevating brand identities.
Before founding REBRAND, he served as Senior Vice President of
Athlete Marketing & Development for The Players' Tribune, where
he oversaw brand positioning, drove partnership growth, and shaped
global strategy as part of the Minute Media executive team. Before
Players' Tribune, he served as Vice President of Player Development
for the New York Knicks, where he oversaw marketing and team
operations, working closely with players and Madison Square Garden executives for fifteen
seasons.
"Success for athletes is often defined by statistics, wins, and
championships. Fortunately, we live in a new era where athletes'
success is not defined solely by the boundaries of sports. At
REBRAND, we partner with athletes to strategically create
opportunities outside of the game. Our vision is to help the new
generation of athlete professionals recognize how their career can
be a springboard for future success and equip them with the tools
to bridge the gap between the locker room and the boardroom," says
Bernard, co-founder and CEO of REBRAND.
Mamrout is the CEO and founder of American Exchange Group,
established in 2008, a leader in design, manufacturing and
marketing of consumer products including watches, jewelry,
footwear, small leather goods, hair accessories, cold weather
accessories, tech wearables and beauty products. American Exchange
Group maintains a portfolio of owned and licensed brands including
Aerosoles, iTOUCH Wearables, ROCAWEAR, Alexis Bendel, Ed
Hardy and Marc Ecko. Prior to
creating American Exchange Group, Alen owned fine jewelry and Swiss
timepieces retail stores in New York
City.
"Joining forces with Chris to launch REBRAND is an exciting and
strategic venture as we are committed to bridging the world of
sports and fashion to provide an innovative approach to brand
development. As a dominant player in the fashion accessories design
space, we anticipate bringing American Exchange Group's wealth of
knowledge, relationships and extensive resources to athletes and
talent in efforts to propel their brands to new heights. In today's
ever-changing landscape, silos are no longer beneficial, and we are
dedicated to collaborating across a variety of industries in order
to present groundbreaking, new opportunities to talent," says
Mamrout, CEO of American Exchange Group and co-founder of
REBRAND.
In a strategic collaboration, REBRAND will work closely with
American Exchange Group to leverage the company's logistics, brand
management, retail relationships, sourcing, and manufacturing
capabilities, extending REBRAND's offerings. Further enhancing its
services, REBRAND is partnering with Giant Propeller, a
full-service marketing agency renowned for its holistic and agile
approach. This alliance ensures that athletes benefit from top-tier
marketing, digital content creation, social media management, video
storytelling, web development, and commercial production
services.
About REBRAND
REBRAND is a client-centric
business strategy company dedicated to athletes. We serve our
athlete network and business partners by fostering new and existing
relationships and identifying innovative business opportunities
with diligence and precision. Recognizing that an athlete's
potential extends beyond the playing field, REBRAND is committed to
empowering athletes to navigate their professional journeys with
intention and confidence. Our mission is to help athletes master
their evolution and step into their next venture with conviction
and clarity. Learn more
at www.rebrandny.com.
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