QINGDAO,
China, July 14, 2024 /CNW/ -- Hisense, a global
leader in home appliances and consumer electronics, today unveiled
its ambitious growth plans at its Partner Conference in
Berlin, held just ahead of the
EURO 2024™ finals. Fisher Yu, Hisense Group President, delivered a
keynote address titled "Beyond Champion, Beyond Glory" outlining
strategic upgrades focused on brand elevation, scenario-driven
products and services, industrial structure optimization, and a
commitment to further global expansion.
Marking its third time sponsoring the UEFA European
Championship, Hisense unveils its "Hisense, More Than a Brand"
tagline, hinting at a multi-brand strategy. The company's inaugural
sponsorship in 2016 proved a significant milestone, accelerating
globalization through consecutive sponsorships of top-tier sporting
events. In the meantime, Hisense overseas revenue increased from
three point five billion to twelve billion
US dollars by three point five times.
"We are thrilled to see Hisense maintain strong momentum in the
first half of 2024," explained Mr. Yu. "Hisense 2C business
achieved double-digit revenue growth and a 18% surge in overseas
markets underscores the success of a long-term strategy built on
user-centricity, technological innovation and a global vision. This
strong foundation positions us perfectly to implement our strategic
upgrades in brand, scenarios, industrial structure and
globalization."
"Hisense TV shipments ranked No.2 globally in Q1 2024 for the
second consecutive year. We are continuously narrowing the gap with
the No.1 brand and are excited about the future."
In the keynote, Mr. Yu detailed the latest upgrades that
underscore Hisense's commitment to "User-centric Technology" and
"Ultimate Quality" in developing new features and products based on
customer feedback, positioning the consumer electronics giant for
continued growth in the global marketplace. The company is also
focusing on creating smart home experiences, taking home appliances
beyond individual products by considering entire user scenarios
across product planning, R&D and marketing, in prioritizing
cross-platform compatibility in connectivity, security and AI, to
create smarter products that anticipate and exceed user needs.
In maintaining its competitive edge, Hisense is upgrading
Standalone End Devices to Holistic System Solutions. This involves
the technical foundation, the utilization of cloud service
platforms like ConnectLife platform for smart home devices and
HI-Star AI large language model for interaction and intelligence.
Meanwhile, these system solutions also prioritize sustainability
and cater to a wide range of applications, aligning with Hisense's
long-term environmental and social commitments. As a frontrunner in
this trend, Hisense is actively developing businesses in smart
transportation, smart buildings, healthcare, energy management, and
automotive electronics, solidifying its position at the forefront
of sustainable development.
Committed to global expansion, Hisense is upgrading six regional
operation centers to fuel future growth. Building upon its existing
robust network of 26 R&D centers, 34 industrial parks and
manufacturing bases, Hisense's "Think Global, Act Local" approach
empowers local talent and strengthens regional manufacturing,
R&D, and supply chains. This enables Hisense to cater to
specific local needs with tailored products through global R&D
investments.
Hisense's UEFA EURO 2024™ sponsorship continues a sports
partnership marketing strategy bringing the brand closer to global
audiences. Its "BEYOND GLORY" campaign highlights Hisense's aim to
push boundaries, aspire to ambitious goals and commitment to
developing pioneering home appliance technology in the pursuit of
improving everyday life.
About Hisense
Hisense is a leading global home
appliance and consumer electronics brand and official partner of
the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2
globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1
2024. The company has expanded quickly to operate in more than 160
countries and specializes in multi-media goods, home appliances,
and intelligent IT information.
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SOURCE Hisense