Undervalued path to professional success
championed as unemployment rates rise
TORONTO, July 15,
2024 /CNW/ - Students of Centennial College's
postgraduate public relations program have launched a social media
campaign to dispel misconceptions about college education and
inspire those wondering, 'What's the future now?' amid Canada's rising unemployment rates.
Beginning July 15, a series of
testimonials will roll out on the School of Communications, Media,
Arts and Design's Instagram, LinkedIn, and X accounts under
the hashtag #WhatNow. The testimonials will showcase current
students and successful alums who challenged their lingering
concerns of career uncertainty by applying for one of the School's
15 postgraduate certificates. College, too often an overlooked
path, bridges the gap between theory and practice, providing a
competitive edge to combat lengthy job searches.
'What's the future now?' was inspired by the experiences of
campaign team members Yazmeen
Bisharat, Peter
Boakye-Danquah, Sofia
Carandan, Delicia Chapman,
Emily Wilson and Yvette Ye. All members drew from their
experiences of wondering 'What now?' after completing university
degrees yet still facing limited career opportunities.
"After my university degree, I wasn't sure what was next, given
the current job market. But challenging my doubts about college
pushed me to gain the skills necessary to break into a field I'm
passionate about," said Ye, who will graduate in 2025. "Our message
to new graduates, job seekers and professionals considering a
change is: Don't let preconceived notions about college prevent you
from finding your version of career success."
The campaign uses authenticity and relatability to highlight the
postgraduate college experience at Centennial's School of
Communications, Media, Arts and Design as a critical stepping stone
to success for those looking to take control of their careers.
"The 'What's the future now?' campaign opens a conversation
around the intimidating process of finding a forever career and the
role that college stigma plays in the process," said Laura Kittner, associate dean of Centennial
College's School of Communications, Media, Arts and Design.
"Through our field placement and Storyworks courses, students
receive hands-on, integrated learning to ensure they graduate
industry-ready and equipped to thrive in the job market."
People can join the online conversation using the hashtag
#WhatNow on Instagram, LinkedIn and X. For more information, visit
https://storyarts.ca/WhatsTheFutureNow.
About Centennial College
Centennial College, founded
in 1966, is Ontario's first public
college. Anchored primarily in the eastern part of the Greater Toronto Area, the college boasts five
campuses and two satellite locations. Renowned for its outstanding
teaching, creative curriculum, and robust network of partnerships,
Centennial annually welcomes over 40,000 full-time and part-time
students from over 130 countries. These students pursue their
education in over 400 diploma, certificate, and degree programs
across various fields, including business, media, arts, community
and consumer services, engineering technology, health care, and
transportation.
About the School of Communications, Media, Arts and
Design
Centennial College's School of Communications,
Media, Arts and Design has two locations, The Story Arts Centre in
East York and the Performing Arts
Centre in Scarborough, which offer
programs in public relations, advertising, journalism, broadcasting
and film, animation, art and design, and the performing arts.
Laura Kittner and the 'What's the
future now?' campaign team are available for interviews.
SOURCE Centennial College