SAN
FRANCISCO, July 16, 2024 /PRNewswire/ -- Internet
users do not want to wait long for websites to load. With so many
options available at a single click, slow websites can drive users
away. Companies lose significant sums each year due to this issue,
often unaware of the scale of the problem. New research shows that
this problem is enormous.
Website Speed Is Very Important
67% of internet users say that fast loading of websites is
crucial — according to the latest research conducted for
Prehost.com.
When Americans were asked in a survey "How does a
slow-loading website of a store or company affect your
behavior?", more than half (55%) said they are less likely
to return to that site. Additionally, 52% are less likely to
make a purchase or use services, and 39% are less likely to
recommend a slow-loading site to others.
This clearly shows the importance of ensuring that websites load
quickly. Neglecting this issue significantly affects user and
potential customer decisions.
When a Website Loads Slowly
A slow-loading website can be a major problem for online
businesses. Spending money on advertising and marketing is wasted
if users leave due to poor performance and long loading times.
Website loading time impacts many aspects of online
presence — from SEO (visibility in Google),
through UX (User Experience), to
conversions (purchases, orders, contact, etc.)
and bounce rate (percentage of users who leave the
site).
Internet retail giants know this. Amazon's tests showed that
every 100 ms (1/10 of a second) delay cost them a 1% reduction in
revenue (in 2022, this would be $5.14
billion). For Walmart, reducing loading time by 1 second
resulted in a 2% increase in conversions. Google's 2017 research
showed that a 0.5-second longer loading time causes a 20% average
drop in purchases.
"Website owners and creators must remember that
factors beyond their control, such as internet speed and device
quality, also affect how quickly a website loads." — says
Mateusz Mazurek from Prehost.com.
"Websites should be designed to load quickly not only on
high-end devices with fast connections but also on older, budget
devices with slower internet. These are also customers."
How Long Can You Wait?
Preferably Less Than 5 Seconds
Internet users show little patience for slow-loading websites.
1/5 of users will not wait longer than 5 seconds for a website
to load. 26% of respondents are willing to wait up to 10
seconds.
Google's guidelines for website speed, called Core Web Vitals,
suggest that the largest element on the page (LCP —
Largest Contentful Paint) should load in less than 2.5 seconds.
Since 2010, page loading speed has been a ranking factor in search
results. With most website visits now coming from mobile devices,
this factor is even more important.
"Although internet speeds and device performance are
improving, websites are also becoming heavier and slower." —
says Mateusz Mazurek. "For
online businesses, every millisecond of loading time is a potential
financial loss. It is crucial to design and optimize websites
properly or choose fast hosting." — he adds.
The study for Prehost.com was conducted by TGM Research
using the CAWI technique on a representative group of U.S. adults
(N=1087) in June 2024.
Detailed research results:
https://prehost.com/website-speed-user-behavior-research/
Prehost.com helps choose fast, reliable, and secure hosting
services tailored to website needs. Web Hosting Benchmarks are
based on real user data from over 17 million popular websites.
Link: https://prehost.com/
Contact:
Mateusz Mazurek
+48914040691
380391@email4pr.com
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SOURCE Prehost.com