NEW
YORK, July 16, 2024 /PRNewswire/ -- Verb
Products, the destination for salon-quality haircare at one
set price, introduces two new products—Hydrate Oil and Hydrate
Styling Cream—to its improved Hydrate Collection. When used as a
system, this performance-driven collection delivers 7x more
hydration to hair and reduces frizz by 77% for visibly shiny,
healthy hair.*
Building on the success of the brand's highly acclaimed,
cult-favorite Ghost Oil, Verb leveraged its formulation expertise
in the oil category to introduce an even more hydrating option for
those looking to target top hair concerns of dehydration and frizz.
A multi-benefit product, the new Hydrate Oil is expertly designed
to drench hair with hydration—while providing heat protection—for
silky, frizz-free strands. Backed by clinical research, this
everyday, easy-to-use oil is proven to provide 10x more hydration,
reduce frizz by 68%, and increase shine by 101%.**
Hydrate Styling Cream, another new addition to the Hydrate
collection, broadens the brand's portfolio of stylers and is
designed to hydrate and reduce frizz while adding light hold for
smooth hair. Formulated with argan oil, babassu oil,
moisture-locking ceramides, and flexible polymers, this product is
clinically proven to reduce frizz by 75% and provide hair with 4x
more hydration for sleek and shiny hairstyles.**
Committed to continued innovation and excellence in the haircare
category, the entire Verb Hydrate Collection has been updated to
feature improved formulas with new, science-backed ingredients for
stronger performance. To make customer usage more experiential, all
Hydrate products now feature a luxe and inviting new fragrance
with notes of amber and warm jasmine. The Hydrate Collection
includes six products: Hydrate Oil (NEW), Hydrate Styling Cream
(NEW), Hydrate Shampoo, Hydrate Conditioner, Hydrate Leave-In
Conditioner, and Hydrate Mask.
"Our new Hydrate Collection provides unparalleled hydration and
is a testament to our commitment to innovation," said Meg Lerner, Vice President of Marketing at Verb
Products. "At Verb, we strive to create products that not only
address common hair concerns but also enhance the overall haircare
experience for our customers."
Verb's Hydrate Collection is available now at
www.verbproducts.com and at select retailers including Sephora,
ULTA Beauty, ULTA Beauty at Target, Amazon, and salons across the
country.
*Proven results in a third-party testing lab when using the
full Verb Hydrate Collection
**Proven results in a
third-party testing lab
About Verb Products
The salon-founded brand was born
in Austin and raised in
New York with one unwavering
mission: to deliver the best salon-quality hair care at one set
price. Verb's 'only good stuff' commitment means products with no
parabens, no gluten, and no harmful sulfates, plus everything is
PETA-certified cruelty-free.
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SOURCE Verb Products