"Briefless" Feature Champions Creators'
Authenticity and Monetization While Ensuring Brands Higher ROI and
Streamlined Collaboration
BOSTON, July 16,
2024 /PRNewswire/ -- Today, ShopMy unveils ShopMy
Opportunities, a groundbreaking feature in creator collaboration
that represents a paradigm shift in digital marketing, offering a
direct alternative to paid social and search advertising. This new
offering allows brands to provide fixed payments to creators for
guaranteed authentic social mentions, while giving creators full
creative control and guaranteed income. Opportunities joins
ShopMy's robust suite of brand-creator collaboration tools,
including paid campaigns, affiliate marketing, and gifting, all
backed by powerful data analytics and scalability.
Opportunities are shared and tracked in a fully automated manner
and can be crafted and sent to creators in minutes. Brands then
gain immediate access to their leaderboard, enabling them to
monitor the performance of all participating creators. Beta
testing, including brands like Chan Luu, Dr.Diamond Metacine,
and SIMKHAI, has shown an average 5x return on investment and
increased brand engagement and trust.
Empowering
Creators
ShopMy Opportunities provide creators with autonomy, allowing
them full control over their content without the constraints of
traditional campaign structures. There are no complicated
requirements or approval periods, and creators are free to post
products in a way that resonates with their audience. Along with
meaningful commission payments, creators can earn guaranteed
payments for completing an Opportunity, allowing them to enhance
their revenue stream.
"Having worked on the marketing side for years, I believe this
new feature is a game changer for both the creator and the brand.ˮ
said Elizabeth Cook, a content
creator with 24k followers, "It is a
seamless process and I especially love how all mentions and data
are sent to the brand in real time...I also appreciated the
flexibility to share authentically, seamlessly weaving it into my
everyday content. Working with a brand that honors and supports my
creative journey that has been truly rejuvenating.ˮ
Enhancing Brand
Reach
For brands, ShopMy Opportunities represents a paradigm shift in
digital marketing, offering a direct alternative to paid social and
search advertising. By leveraging Opportunities, brands can secure
organic content placements and drive high-quality engagement at
scale, backed by data, without the complexities of contracts or
content approvals.
"Opportunities represents a major leap forward in creator
marketing, offering unprecedented scale and efficiency for brands
while preserving creative control for creators," said Harry Rein, CEO of ShopMy. "Given the 70%
adoption rate of our recent Lookbooks instant gifting feature, we
anticipate rapid uptake of Opportunities. Early results show
returns significantly outperforming comparable channels, making
this a game-changer for brands seeking authentic, high-performing
creator partnerships."
Key Features of ShopMy Opportunities:
- Guaranteed Payments: Creators receive payments for
sharing affiliate links or tagged social content, ensuring a
reliable income stream.
- Creative Freedom: Eliminates content reviews and
approval processes, empowering creators to promote brands
naturally.
- ROI-Driven: Offers competitive cost-per-click rates
compared to traditional advertising channels, as demonstrated by
recent campaigns on ShopMy.
Industry Impact
ShopMy Opportunities challenges the status quo of creator
marketing, bridging the gap between performance-based affiliate
marketing and paid social campaigns. This hybrid model promises
brands higher ROI and creators more stable earnings, marking a
pivotal moment in the evolution of digital marketing
strategies.
Beginning today, brands will be able to sign up for this new
feature, which compliments the full suite of ShopMy tools. To learn
more or request a demo, visit: https://shopmy.us/home/brands
About
ShopMy
ShopMy is the leading end-to-end social commerce solution
connecting the worldʼs most engaged creators of all sizes, with the
biggest and most influential brands. Founded in 2020 by
Harry Rein, CEO; Chris Tinsley, President; and Tiffany Lopinsky
COO, ShopMy has experienced exponential growth, expanding from
12,000 to 60,000 vetted creators in just one year, adding
approximately 4,000 creators monthly. The platform currently
facilitates over $25 million in
monthly transactions for brand partners and recently announced a
$26.5M Series A led by Inspired
Capital, AlleyCorp, and entrepreneurial ShopMy creators. ShopMy
employs a dispersed workforce of 50 employees throughout
the United States.
Contact:
Jaimen Sfetko
jaimen@shopmy.us
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SOURCE Shop My Shelf, INC.