Integration of leading contextual ad
targeting allows advertising partners to home in on the podcast
content, and audiences, they're looking for
PITTSBURGH and NEW
YORK, July 16, 2024 /PRNewswire/
-- SoundStack, the independent audio-as-a-service (AaaS)
company, today announced a partnership with Barometer, the only
independent brand suitability and contextual targeting solution for
podcast advertising. The agreement enables buy-side partners to
leverage curated "supply packs" in SoundStack Marketplace, ensuring
their advertisers buy shows that are most relevant to them, and
connect to millions of their most desired consumers.
The partnership comes as the two companies plan for their panel
at Podcast Movement this August, "Playing Well Together: The Future
of Direct Sales with Integrated Programmatic," which will be
moderated by Flightpath CEO Sean
Howard.
"We're proud to provide transparent supply data that helps make
SoundStack Marketplace an even more robust audio ad exchange," said
Tamara Zubatiy, CEO and Co-Founder of Barometer. "More data-driven
options for demand partners and their advertisers to accurately
target the types of podcast content they need means better return
on their investment in audio. That makes the market healthier for
everyone."
Barometer data categorizes podcasts at the show and episode
level. The data allows SoundStack to create contextual segments and
make them available to buy-side partners for targeting based on
variables like host gender, content category, genre, keywords,
topic sentiment, and brand safety.
More than 14,000 publisher partners provide over six billion
monthly, global audio ad opportunities for buyers in SoundStack
Marketplace. Independent and tech-agnostic, the marketplace
facilitates barrier-free ad trading that generates better results
for all participants – demand partners, tech platforms, audio
publishers, and more.
"As the largest independent audio marketplace, it is critical
that SoundStack provide our demand partners with the largest
selection of curated and targeted podcasts," said Mike Reznick, SoundStack's chief operating
officer. "This ensures that ad campaigns, including reach extension
campaigns, deliver and perform for advertisers in our marketplace,
and provide solid monetization for our publisher partners."
SoundStack's participation in MOSAIC, an initiative spearheaded
by Barometer and the Alive Podcast Network that's working to
connect advertisers with more diverse podcasts, is one of the first
manifestations of this partnership. As SoundStack Marketplace
inventory is categorized with Barometer data, thousands of diverse
podcasters will be able to earn more ad revenue.
About Barometer
Barometer® is an AI-powered omnichannel contextual engine with
best-in-class brand safety, suitability and contextual targeting
solutions for podcast advertising. Our patent-pending, AI Brand
Integrity Cloud uses natural language processing to analyze
multi-modal content based on industry standard taxonomies including
the IAB Content Taxonomy 3.0 for contextual targeting, the Global
Advertisers for Responsible Media's (GARM) Brand Safety Floor and
Suitability Framework as well as custom taxonomies. Trained on over
a million hours of user-generated, our innovative solutions drive
radical transparency across the UGC ecosystem building trust
between the supply and demand sides to usher in a new era of scale
and maturity in UGC advertising. For more information, visit
thebarometer.co.
About SoundStack
SoundStack is the audio-as-a-service
(AaaS) company for every kind of digital audio business –
podcasters, digital broadcasters, platforms, advertisers and more.
Giving those businesses equal access to big tech that's
easy-to-use, and the ability to connect with any provider across
the market, SoundStack makes audio hosting/delivery, monetization,
and measurement simple and effective for everyone. Fully
independent, the company's team of 70+ audio tech experts is guided
only by what delivers the best results for its 14k+ customers.
SoundStack is headquartered in Pittsburgh with offices around the country,
and is the parent company of Live365.
Visit www.soundstack.com for more info.
Scott Klass |
CMO
SoundStack | We
make audio
simple.
m +1 917 359
9298
e scott@soundstack.com
#audiosimplified
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SOURCE SoundStack