Prominent golf course on the Westside becomes the first in LA to adopt
cutting-edge soil technology that improves the performance of the
playing surface while reducing fertilizer, pesticides, and most of
all, water use.
LOS
ANGELES, July 16, 2024 /PRNewswire/ -- Los Angeles' prestigious Brentwood Country
Club is a leader not just in luxury golf, but also in sustainable
practices. Brentwood has become a
Southern California marvel by
adopting biological soil management, a revolutionary approach
that's improving course quality while reducing environmental
impact.
Brentwood partnered with
Performance Resource Management (PRM) to diagnose, design, and
implement their biological soil management technology on their golf
course. The primary objective was to improve the density,
appearance, and playability in the roughs and displace core
aerification, a costly, dated process. Any additional value through
water, chemical, or fertilizer savings would be icing on the
cake.
In the background, PRM processed rebates on Brentwood's behalf for their technology with
the monitoring period from April 1
2023 through March 31, 2024.
According to conservation analysts at the Los Angeles Department of
Water and Power (LADWP) and Metropolitan Water District of
Southern California (MWDSC), PRM's
technology saved 20 Million gallons of water - that's over 36.1%
savings based on a 10-year historic average that takes into account
weather conditions including precipitation and evapotranspiration
(ET), standard measures that affect water use on grass.
Representatives from LADWP asked how a technology that was so
inexpensive had the ability to save so much water. The rebate is so
large, it dwarfs the cost of the services rendered by PRM. In other
words, PRM provides too much value, from a water savings
perspective, for their current pricing and rebate model. When asked
about the go to market strategy, Parker
Cohn, CEO for PRM with a background in venture-backed
startups, commented, "There are many ways to go about pricing a
disruptive technology. The traditional method is to charge the
early adopters more to offset costs of starting the business. When
launching PRM, I wanted to ensure that our customers received
venture-capital level returns on their investment (10x in 10
years). Our customers average 3-5x returns in the first year alone.
The PRM approach is to solve major climate problems while providing
unprecedented economic incentives to our customers. It's the
perfect combination, we're employing capitalism to create positive
change for our planet."
PRM is a service-based company specializing in biological soil
restoration and management for farms, golf courses, and
professional sports fields. Their approach starts with a
comprehensive soil analysis, followed by a customized solution
designed to improve soil health and optimize resource
efficiency. PRM's clients experience significant benefits,
including lower operating costs, increased revenue potential, and a
lasting positive environmental impact. For more information about
biological soil management, visit PRM's website https://prmsoil.com
or contact the PRM team at team@thesoilsurgeon.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/la-golf-course-aces-36-water-savings-with-performance-resource-management-302198635.html
SOURCE Performance Resource Management