SHARJAH, UAE, July 17,
2024 /PRNewswire/ -- Sheikha
Bodour bint Sultan Al Qasimi,
Founder and Honorary President of the Emirates Publishers
Association (EPA), has launched the 'Read You're in Sharjah' campaign, implemented by Menassah
Distribution Company. The initiative aims to foster a culture of
reading across society and solidify Sharjah's reputation as the cultural capital
of the Arab world.
Inspired by Sharjah's renowned
slogan, "Smile You Are In Sharjah," the campaign celebrates the
emirate's profound reverence for books and knowledge. Sharjah, acclaimed as the "World Book Capital"
in 2019 for its steadfast support of culture, reading, and
literature, epitomises a beacon for intellectual pursuits.
Sheikha Bodour underlined the
campaign's mission to embed reading as a daily practice,
particularly among youth and adolescents. She emphasised the
collective responsibility of cultural institutions in Sharjah to inspire and engage the younger
generation through tailored initiatives that resonate with their
interests, nurturing their thirst for knowledge and awareness.
Aligned with Sharjah's cultural
aspirations and its global outreach through literature, the
campaign reflects a commitment to cultivating cultural creativity
within the Arabic language, Sheikha
Bodour confirmed.
Rashid Al-Kous, General Manager
of Menassah Distribution Company, stated that the launch of the
campaign, under the generous patronage of Sheikha Bodour Al Qasimi, reflects Menassah's
commitment to instilling a love of reading in future generations
and promoting Emirati publishers' publications. As part of its
efforts to realise Sharjah's
cultural vision, a key priority is nurturing a reading society that
contributes to the emirate's cultural enrichment. Al-Kous praised
Sheikha Bodour for her pivotal role
in instilling a culture of reading within the local community and
her tireless efforts to make books accessible to all.
He added: "Through this campaign, we aim to offer high-quality
Emirati and Arab cultural content to members of the community to
support and promote this content in all its forms, and to encourage
reading in the Arabic language. This is part of our mission to
enhance the intellectual renaissance in the Emirate of Sharjah and enrich its cultural landscape,
consolidating its status as the cultural capital of the Arab world,
in line with the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the
Supreme Council and Ruler of Sharjah."
The campaign spotlights and celebrates Sharjah's rich cultural heritage, integrating
reading spaces within the emirate's historical landmarks to
perpetuate its authentic values through generations.
Menassah Distribution Company plans an extensive promotional
drive targeting Sharjah's local
community, with a special focus on engaging the youth through
compelling narratives that enrich their lives with pleasure and
knowledge. This initiative espouses a community of avid readers,
reinforcing connectivity and cultural exchange among people.
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SOURCE Emirates Publishers Association