MIAMI, July 17,
2024 /PRNewswire/ -- BODEN, an independent, minority-
and female-owned, award-winning communications agency, recently
named a five-time "Agency of the Year," has been appointed as the
Public Relations Agency of Record for L'ATTITUDE, the nation's
premier business event focused on showcasing how the U.S. Latino
cohort is Forging the Future of The New Mainstream Economy. The
agency will support L'ATTITUDE in its efforts aimed at educating
and inspiring top business leaders across the country about the
massive economic transformation that is being fueled by U.S.
Latinos.
L'ATTITUDE was founded in 2018 by international business
executive and CEO, co-founder of the Latino Donor Collaborative
(LDC), Sol Trujillo, and The
National Association of Hispanic Real Estate Professionals (NAHREP)
Co-Founder and CEO Gary Acosta. It
has established itself as a world-class platform for launching new
initiatives, discovering emerging talent, and fostering strategic
collaborations. With a mission to educate business executives and
industry leaders about the pivotal role of the Latino community in
shaping the future of the American economy, L'ATTITUDE aligns
perfectly with BODEN's commitment to turning culture into impact,
by leveraging the power of the Hispanic market to future-proof
brands.
"We are delighted to welcome BODEN Agency as our PR Agency of
Record. BODEN's established reputation, exceptional quality of
work, and deep understanding of the Hispanic market make them the
ideal choice for us," said Sol
Trujillo, Co-Founder of L'ATTITUDE. "Their Hispanic+
approach will be invaluable in helping us reach broader audiences
to amplify how Latinos are driving The New Mainstream Economy."
"We are thrilled to partner with L'ATTITUDE as their PR Agency
of Record," said Natalie Boden,
Founder and CEO of BODEN Agency. "L'ATTITUDE has established itself
as the nation's premier business event dedicated to highlighting
the immense impact of the Latino community on America's economic
growth, and we share L'ATTITUDE's commitment to showcasing and
harnessing this influence. We look forward to bringing our
expertise and passion to support L'ATTITUDE's vision and helping to
shape a more inclusive and prosperous future for all."
BODEN will support L'ATTITUDE in continuing to draw attention to
the economic power of The New Mainstream Economy, driving business
engagement and investment, through public relations efforts leading
up to, during and after L'ATTITUDE, taking place September 12-15, 2024 in San Diego, CA. This partnership marks a
significant milestone for both organizations, as BODEN and
L'ATTITUDE join forces to amplify the contributions and influence
of U.S. Latinos who are driving economic growth and innovation
across all segments.
ABOUT BODEN
BODEN is an award-winning Hispanic+
communications powerhouse, making an impact for brands embracing
the changing face of culture. With a team of culture-fluid
trailblazers, BODEN turns culture into impact to future-proof
brands. This approach has drawn the attention of some of the most
iconic brands in the world. Recently named a five-time "Agency of
the Year," BODEN is proudly independent, minority- and
female-owned. For more information, please visit
bodenagency.com.
ABOUT L'ATTITUDE
The brainchild of international
business executive Sol Trujillo and
NAHREP Co-Founder & CEO Gary
Acosta, L'ATTITUDE hosts a world-class slate of CEOs,
celebrities, economists, educators, entrepreneurs, journalists,
politicians and industry influencers at its annual conference.
Participants engage in open dialogue about the latest facts and
data regarding America's Latino Factor and the New Mainstream
Economy. As the name implies, L'ATTITUDE is about staying on course
to a growing and sustainable economic future for America. U.S.
Latinos, our country's youngest cohort, represent nearly 1 in 5
Americans, and account for over $3.2
trillion in GDP, making it the 5th largest economy in the
world if it were a stand-alone country. L'ATTITUDE features
presentations, panel discussions, interactive sessions, and
entertainment featuring leading celebrities.
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SOURCE BODEN Agency