Three Options Available to Optimize Marketing
Channels
BURLINGTON, Mass., July 17,
2024 /PRNewswire/ -- Market Veep, a leading digital
marketing agency for manufacturers, is excited to announce the
launch of its new specialized marketing program designed
specifically for industrial clients called TRACKS™. This program
aims to optimize manufacturers' marketing budgets through
consistent and reliable digital marketing channels.
Market Veep's new specialized TRACKS™
marketing program designed specifically for industrial and
manufacturing clients.
The Market Veep team has a deep admiration for manufacturers and
their unique journey in the digital marketing landscape.
Manufacturers stand out because of their historical reliance on
door-to-door sales and traditional business models, often lacking
automated marketing and sales processes that are commonplace in
other industries. Despite these challenges, manufacturers have
thrived and grown by sheer resilience and adaptability.
The goal of this program is to bridge the gap between their
exceptional products and the digital era, crafting strategies that
resonate with their audience while respecting their legacy of
craftsmanship and personal relationships.
The TRACKS™ program is available in three tiers, each
offering increasing levels of support and activities:
Tier 1: Basic Marketing Support
- Marketing email template design based on best practices to
inspire engagement
- Monthly email newsletter to nurture existing leads and
re-engage dormant leads
- Blog copywriting with optimized keywords and metadata to
enhance search rankings and provide fuel for social media
sharing
- Blog subscription marketing emails that share the latest
content with subscribers
- Organic social media posting to maintain a strong social
presence on key platforms, including LinkedIn, Facebook, and X
(Twitter)
- HubSpot marketing dashboard development and monthly marketing
reporting to simplify KPI tracking
Tier 2: Enhanced Marketing Support
- Includes all Tier 1 services
- Lead generation efforts through Google Search Ads
management
- White paper development to supplement lead generation lead
nurturing efforts
- Pillar page development for supercharged search engine
optimization
Tier 3: Comprehensive Marketing Support
- Includes all Tier 1 and Tier 2 services
- SEO support encompassing technical SEO, on-page SEO, local SEO,
and off-page SEO
For more information or to sign up manufacturers can contact the
Market Veep team for a free competitor analysis and digital review
here.
Many manufacturers struggle to establish a cohesive digital
presence. This can be due to a lack of defined marketing processes,
inconsistent efforts, or a disjointed approach characterized by
random tasks. Market Veep has distilled insights from successful
manufacturing clients and meticulously reverse-engineered
strategies that deliver measurable results.
The tiered approach empowers manufacturers to select services
that precisely match their current operational stage and growth
aspirations. Whether starting from scratch or aiming to augment
existing capabilities, the program offers foundational support
without overwhelming marketing complexities. It focuses on clarity
and effectiveness, ensuring manufacturers can navigate the digital
landscape with confidence, fostering sustained growth and market
expansion.
"We've worked with countless manufacturers - they're some of our
favorite clients - and we recognized a need for this service," said
Jennelle McGrath, CEO and Founder of
Market Veep. "The goal is to make inbound marketing more
approachable and easy to maintain, regardless of budget or company
size."
Market Veep is a member of multiple manufacturing associations,
including:
- SME: Society of Manufacturing Engineers
- AWS: American Welding Society
- FMA: Fabricators and Manufacturers Association
- AMPD: Association of Metals Processors and Distributors
- TPA: Tube & Pipe Association, International
- CCAI: Chemical Coaters Association International
- WiM: Women in Manufacturing
Additional key features of the program include monthly reporting
and project management calls to ensure transparency, track
progress, and adapt strategies for optimal results. This structured
approach not only enhances marketing effectiveness but also fosters
collaboration and continuous improvement.
For manufacturers looking to see how they measure up in their
growth journey, they can take the growth readiness scorecard to
help them determine opportunities. Manufacturers interested in
learning more about Market Veep's tailored marketing solutions can
visit www.marketveep.com for additional details.
About Market Veep
Market Veep is an INC. 5000 winner, HubSpot accredited, and
diamond certified partner, INC. Best Workplace Winner, certified
Best Places to Work, SBA certified Women-Owned Small Business,
Netty winner for Boutique Agency of the Year, and Most Innovative
Web Design.
Since its founding, Market Veep has helped manufacturing
companies improve their sales and marketing funnels to increase
leads and revenue. We're a full-service inbound marketing agency
fiercely committed to helping every company we work with grow into
the best version of itself it can be. Our clientele includes CNC
machining, welding and fabricating, laser cutting, finishing,
chemical manufacturing, electronic component manufacturing, and
other industrial applications.
They host "Finding Business Happy," a show about living your
best life inside and outside of work. The show is ideal for CEOs,
Founders, CMOs, Sales Directors, and C-suite executives who want to
accelerate lead generation while fostering a positive company
culture.
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SOURCE Market Veep