Global Expansion in Italy Kicks Off with an Intimate Invite-Only
Event
NEW
YORK, July 18, 2024 /PRNewswire/
-- Today, Cincoro Tequila, an award-winning portfolio of
luxury tequilas, has announced their official partnership with
Italian football giant, AC Milan, to fuel its global expansion. The
partnership with Cincoro Tequila is poised to elevate AC Milan's
fan experiences and enhance the Club's brand positioning on a
global scale. Known for its exceptional quality and craftsmanship,
Cincoro Tequila will infuse a touch of luxury into AC Milan's
experiences and events, starting from the San Siro stadium,
creating unforgettable moments for fans and stakeholders alike.
This partnership marks the launch of Cincoro's Italian
expansion, spearheaded by their new local distributor, D&C, an
importer of luxury food and drinks for over 60 years based out of
Corsico (a municipality in the Province of Milan).
"Launching Cincoro Tequila in Italy has long been a goal of ours and we're
thrilled to finally bring Cincoro to premium spirits aficionados in
Italy," said Cincoro Tequila
Co-founder & Executive Chairperson Emilia Fazzalari. "This extraordinary
partnership allows us to introduce Cincoro's rich and delicious
taste to discerning Italian consumers and international travelers
alike."
To celebrate the launch of this new partnership, AC Milan and
Cincoro will be hosting an intimate and exclusive dinner for
stakeholders and investors the week of 22 July in the Brera
neighborhood. The invite-only event will provide an opportunity for
luxury influencers, trade customers and VIPs to indulge in the
various Cincoro expressions while enjoying a specially curated
tequila-paired meal, truly showcasing the sophisticated essence of
both brands.
"We are incredibly excited to welcome Cincoro Tequila to AC
Milan. This partnership is a testament to our commitment to
aligning with brands that embody the same spirit of excellence and
luxury that defines AC Milan. This collaboration will undoubtedly
elevate our brand's prestige on a global scale, connecting the
elegance of Milanese culture with the sophisticated allure of
Cincoro," said Maikel Oettle, Chief Commercial Officer of
AC Milan.
Cincoro Tequila recently announced the expansion of Team
Cincoro, a legendary line up of sports and business titans joining
the brand in its next era. The newly minted co-owners include icons
like 23-time Grand Slam Champion Serena Williams, MLB Hall of
Famer Derek Jeter, Major champions Dustin
Johnson and Keegan Bradley, DraftKings Inc.
co-founders Jason Robins, Matt Kalish and Paul
Liberman among other prominent investors.
Cincoro Tequila was launched in 2019 by five NBA
legends: Jeanie Buss of the Los Angeles Lakers, Wes
Edens of the Milwaukee Bucks, Emilia
Fazzalari and Wyc Grousbeck of the Boston Celtics,
and Michael Jordan. In under five years, Cincoro has won over
29 awards in accredited spirits competitions and is continuing to
create the gold standard for greatness in tequila.
In 2024, Cincoro embarked on an exciting and aggressive plan for
global expansion and will be launching over the next few weeks in
other key European markets, including Spain, France, Greece and the UK, along with the Middle East and Asia and additional iconic travel retail
destinations.
For more information on Cincoro Tequila or where to purchase
please visit www.cincoro.com.
About Cincoro
In July 2016, five friendly
competitors met for dinner and bonded over their shared passion for
tequila. After many more adventures together, this group of five
founding partners set out with one mission: to create the finest
tequila anyone has ever tasted. Cincoro Tequila is uniquely made
with 100% Blue Weber agave from private farms in both the highland
and lowland regions of Jalisco,
Mexico. The agave is hand-selected and slow-cooked in a
small batch process to create the Cincoro signature taste profile.
This is the heart of Cincoro: a rich and delicious family of
tequilas that are smooth on the palate with a complex, long finish.
Cincoro Tequila is a taste experience unlike any other, created to
be sipped neat, but also to elevate cocktails. For more information
about Cincoro, please visit www.Cincoro.com and @Cincoro.
The Cincoro Tequila portfolio offers five luxurious tequila
expressions with SRP per 700 mL bottle starting at €95 for
Blanco, €120 for Reposado and €170
for Añejo.
About AC Milan
Founded in 1899 in Milan, Italy, AC Milan is one of the most
iconic and historic brands in global sports. In its nearly 125-year
history, AC Milan's on-the-pitch success has been marked by 7
Champions League titles (2nd most in European football), 19 Serie A
titles, 5 UEFA Super Cup (record: tied) and a FIFA World Cup. The
Club currently plays its home games at San Siro Stadium in
Milan and is developing a new
70,000 seat stadium that will be one of the most advanced modern
sports and entertainment complexes in the world. With its sporting
accomplishments and iconic red and black striped jersey, AC Milan
is among the most recognized sporting brands in the world, with
over 550 million fans globally. In August
2022, RedBird Capital Partners, a New-York based private equity firm founded and
led by Gerry Cardinale, became the
controlling owner of the Club. As part of that
acquisition, RedBird brought in its long-time partner the New
York Yankees as a minority investor. AC Milan has offices in
Milan and Dubai. For more information, please
visit www.acmilan.com.
About D&C
Founded in Bologna in the 1950s from the
intuition that in the immediate post-war period there was a desire
for innovation and experimentation, especially for everything that
came from abroad, D&C S.p.A. was the first Italian company to
exclusively distribute international food & beverage
specialties on Italian territory. For more than 70 years, it has
continued its research and selection activity around the world,
offering Italian consumers premium and innovative products, and its
customers, the excellence of widespread, efficient and personalized
distribution. The company has always promoted new consumption
trends in the Italian market, sometimes anticipating actual
consumption and other times intercepting already mature consumption
in other countries. Since 2014 D&C S.p.A. has become part of
the Eurofood Group, a historic group made up of five companies in
different product categories of the food & beverage sector,
from ethnic to healthy, from confectionery to haute cuisine, from
spirits to healthy drinks, from frozen to colonial, from wines to
Champagne, to anticipate markets and discover new international
trends. In 2023 the Group achieved a turnover of over 200 million euros, handling 2000 specialties, 90
million products sold annually, and 15 thousand customers served.
Within the D&C S.p.A. places itself as a point of reference in
luxury and premium consumption. The most experimental consumers are
always sensitive to the proposals that D&C S.p.A. offers,
selected from all over the world for them: D&C S.p.A. it is
constantly evolving. In 2024, a new division was born alongside the
food and beverage divisions, the one relating to Wines and
Champagne. A great strong point is the exclusivity and uniqueness
of the product assortment. D&C S.p.A supports manufacturing
companies from all over the world in the distribution of their
products in the Italian market, defining a personalized marketing
and sales plan for each channel, from Ho.re.Ca. to large-scale
distribution in Retail channel. The sales force is made up of 4
category division managers, a team of 6 area managers, more than
270 multi-firm agents and 2 Brand Ambassadors, thanks to which the
company manages to create important collaborations with the major
customers of all channels.
Media Contact:
Caitlin Sawyer
ccs@cincoro.com
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SOURCE Cincoro Tequila