NEW
YORK, July 19, 2024 /PRNewswire/ -- With a 20
year career in producing data-driven solutions for clients at
Amazon Ads and Teads, Mary Pat
Simpson will usher GlassView into its next phase of
expansion
GlassView, the inventors of AI NeuroPowered Media™, today
announced the appointment of Mary Pat
Simpson as VP, Client Partnerships. Simpson will be
responsible for developing commercial partnerships and growth to
drive revenue and deepen relationships with the company's clients,
which includes 80 Fortune 100 brands. She will report to
Alyssa Rodia, President at
GlassView.
Simpson brings over 20 years of experience as a high-energy
advertising professional with a proven track record in producing
data-driven solutions for clients. Most recently, she served as an
Agency & Enterprise Lead for Stellantis at Amazon Ads, where
she led initiatives that significantly drove revenue growth, client
investment, and satisfaction.
"Mary Pat is one of the most
respected client partnership leads in our industry. With a terrific
career solving for complex commercial needs for some of the biggest
brands on earth, she brings a wealth of knowledge and fresh ideas
to our cutting-edge group." says Founder J.
Brooks
Prior to Amazon, Mary Pat spent 5
years at Teads as Senior Account Director, successfully introducing
the Teads brand to the Detroit
market and drove success through a concise go-to-market strategy,
increasing market revenue through effective leadership. She
received her Bachelor of Arts in Advertising & Communications
from Michigan State University.
"I'm inspired by the revolutionary products and technologies
that GlassView has developed and is bringing to market to help
brands better understand and connect with their audiences. The work
that GlassView is doing through our neuroscience driven media
platform, AI and GlassView Origin is up-leveling how brands are
able to address true consumer attention and emotional affinity,"
said Mary Pat Simpson, VP, Client
Partnerships. "I'm equally inspired by the brilliant and
future-forward innovators throughout every department of this
company."
About GlassView
GlassView are the inventors of NeuroPowered Media™. The company
gives digital advertisers clinical-grade data on audience emotion,
attention and other neurometrics in real-time for the first time,
so that we can ensure campaigns captivate, connect and convert like
never before.
GlassView's proprietary solution, GlassView Origin, uses
wearable mind-sensing technology that unlocks the subconscious,
allowing neuromarketing deployment and in-flight optimization to
highly receptive audiences. As the largest corporate shareholder in
Cogwear, the brain health start-up and pioneers of the technology
that powers Origin, GlassView is fueling brain health one media
campaign at a time. Cogwear is paving the path for new preventions
and treatments for society's most pressing brain conditions
including anxiety disorders, Alzheimer's disease, and
sports-related head injuries.
Through NeuroPowered Media™, emotion-based targeting and
optimization, high frequency trading (SmartGamma™) and delivery
across connected devices, GlassView is best known for its cutting
edge tools to drive performance.
Leadership includes Dr. Michael
Platt, Director of the Wharton Neuroscience Initiative,
Renaud Dutreil, former Chairman of
LVMH North America, who previously held several ministerial
positions in the highest levels of French Government; Yann
Coatanlem, former Global Head of Multi Asset Quantitative Analytics
at Citigroup, David Gerbitz, former
COO of Pandora; Jim Porcarelli,
Co-founder of MediaCom North America; CBS Revenue & Operations
Executive Director Dennis Colon;
Candy Pratts Price, previously
Creative Director for Vogue.com; and Condé Nast former Executive
Stephanie Newhouse.
GlassView has headquarters in Dallas, with offices in New York City, Tokyo, Singapore, London, and Paris, among other locations. GlassView works
with over 85 of the top Fortune 100 Global Brands, offering access
to over 2.7 billion unique users worldwide, and over 280 million
unique users in the United States,
reaching 98% of the connected country.
For more information on GlassView, please
visit www.glassview.com.
View original
content:https://www.prnewswire.com/news-releases/glassview-taps-amazon-ads-stellantis-us-agency--enterprise-lead-as-vp-client-partnerships-302201805.html
SOURCE GlassView