Fans are invited to help the herd this summer
by playing a new digital game for food rewards
ATLANTA, July 22,
2024 /PRNewswire/ -- The Chick-fil-A Cows are
delivering moo-re mischief this summer and want fans to get in on
the action! For the second year, the brand is launching a new
installment of Code Moo®, an interactive digital game
featuring a top-secret car racing mission. Guests can play weekly
for free food rewards through August
17, while supplies last.
Code Moo®, A Chick-fil-A Original
Game
From July 22 through August
17, the famous Cows are inviting fans to play along through
the Code Moo digital game, which Chick-fil-A One members can access
in the Chick-fil-A® App.
Users can hit the (virtual) racetracks in a four-course mission
to help stop Circus Burger and spread the Cows' 'Eat Mor Chikin'
message, choosing their favorite cow character and vehicle to play.
Chick-fil-A One members can play to receive a Chick-fil-A food
reward each week (while supplies last*) after their racing mission
is complete, with new missions launching each Monday.
"Summer is here, which means the Cows are back!" said
Dustin Britt, senior director of
brand strategy, investment and entertainment at Chick-fil-A, Inc.
"This year we have a variety of ways for Guests to get involved in
the Cows' mischief, from our new racing game and short film to the
cow-print merch and in-restaurant activities. Bringing the
Chick-fil-A Cows to brighten up the summer is a fun – and rewarding
– way to thank our Guests!"
Chick-fil-A Cows on the Screen
In addition to the
digital game, Carrots, Sarge and Daisy – Chick-fil-A's mischievous
animated cow crew – are starring in a new four-minute animated
short film, "Rocky Road." The second annual short film follows the
Cows on another adventure, this time with Sarge and Daisy as they
embark on a high-speed, full-throttle mission to rescue Carrots.
The family-friendly film is available to watch now at
playCodeMoo.com/film.
Stay Cool, Cow-Style
To continue the Cows' summer of
fun, Chick-fil-A also introduced a line of cow-centric merchandise,
the "Chick-fil-A Cow Collection." With clothing and accessories in
both adult and kids' sizes, fans of all ages can show their love
for Chick-fil-A and the Cows in stylish summer gear. The
Chick-fil-A Cow Collection is available online at
shop.chick-fil-a.com, along with new plush cows and cow keychains
sold in participating restaurants.
To learn more about the Chick-fil-A Cows and how you can help
the herd this summer, visit
https://www.chick-fil-a.com/code-moo.
*Food rewards limited to the first 2,500,000 per week of
promotion.
About Chick-fil-A, Inc.
Chick-fil-A, Inc. is the third largest quick-service
restaurant company in the United
States, known for its freshly-prepared food, signature
hospitality and unique franchise model. More than 200,000 Team
Members are employed by independent owner-operators in more
than 3,000 restaurants across the United
States, Canada, and
Puerto Rico. In 2023, the company
shared plans to expand by 2030 into Europe and Asia. Chick-fil-A
owner-operators live and work in the communities their restaurants
serve, each supporting local efforts to address hunger,
education, and making a positive impact. The family-owned and
privately held company was founded in 1967 by S. Truett Cathy. More information on
Chick-fil-A is available
at www.chick-fil-a.com and @ChickfilANews.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-chick-fil-a-cows-are-back-with-food-rewards-games-and-more-302202770.html
SOURCE Chick-fil-A, Inc.