Artist-owned cooperative realigns to offer
evolved visual media partnerships to brands through stock visuals,
custom curations and progressive representation.
VICTORIA, BC, July 22,
2024 /PRNewswire/ - Stocksy – the artist-owned visual
media cooperative specializing in culturally relevant and
progressive imagery – today announced the hiring of Trace Cohen as their new CEO. Cohen joins with a
30-year tenured career in creative media and marketing for
world-leading brands and agencies and brings a fresh service model,
community design approach and technology strategy to the world of
creative stock visuals.
With a strong history of driving business growth for
organizations through a brand-first lens, Cohen delivers proven
success in community-building, artist support, and values-driven
leadership to Stocksy's cooperative business model. Stocksy's
highly curated stock visuals collection of over 2 million images
and video, direct access to collaborative content sourced from
1,800 member-artists globally, and over 20 years combined staff
curatorial experience provides the foundation for her transformed
visual media partnership approach.
"Creatives have never been so pressed as they are today to get
the best and most culturally relevant visuals into their work",
says Bruce Livingstone, Co-founder
and Chair of the Board for Stocksy. "Trace brings an eye for
creative brand building and the heart to lead our
co-operative."
New focus on Visual Media Partnerships
In a media landscape and technological era where authenticity is
essential, digitally overwhelmed teams face established and
emerging challenges. Marketers and creatives pursue ways to
effectively scale their brand imagery with representative visual
media - with limited time, budgets, and creative resources.
Stocksy's new service model for visual media partnerships enables
brands and agencies to work directly with Stocksy's professional
curators and member artists to source visuals that resonate in a
world where conscious visual storytelling is paramount. Images and
video are curated from Stocksy's existing collection and/or sourced
directly from our diverse class of 1,800 member artists
worldwide.
"Stocksy's curated collection isn't just about visuals; it's
about storytelling. It's about sparking new ideas and representing
the diverse perspectives of our global community," says
Trace Cohen. "Supporting and
collaborating with modern brands to create the authentic,
insightful, and relevant content needed in today's market is our
focus and design for tomorrow. Together, we're redefining what it
means to create visual media in a world of conscious
consumerism."
About Trace Cohen
Trace is a seasoned brand-first leader within the digital space,
pioneering paths for brands to convey their purpose in a constantly
evolving market. Recognized for breakthrough strategy and creative
work with brands such as Levi's, Cisco, T-Mobile, and eBay, she has
been a driving force in digital community, social media, mobile
tech, and AI.
Notable past roles include: leading social media strategy at
Razorfish; serving as SVP Strategy at Publicis; heading Global
Digital Marketing for BlackBerry; and the CEO role of 214, a
Soho-based brand design studio. She has served as a board member to
Phluid Project, a non-binary fashion brand grounded in community
and activism, and Defy Ventures, a non-profit providing
entrepreneurial training for incarcerated populations to prepare
them for post-release work.
About Stocksy
Stocksy is an artist-owned stock media agency specializing in
relevant and progressive visuals. We are a cooperative of creatives
and curators committed to leveling up industry standards through an
inspired collection, fair pay for artists, and a platform that
elevates creative work. More than a content provider, we're a
visual media partner, with decades of combined expertise. We
integrate with creative teams to help turn great ideas into
standout projects. Find out more at Stocksy.com.
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SOURCE Stocksy United