CHICAGO, July 22,
2024 /PRNewswire/ -- Building on the success of
IFMA's five Operator Foodservice Leadership Councils (FLC), IFMA is
expanding its network by adding a council that will serve the Sales
Agency community.
Several long-standing Sales Agency IFMA members – those
companies that provide sales and marketing representation services
to food-away-from-home manufacturers – encouraged IFMA to organize
and convene the community to more effectively engage and address
industry issues and opportunities.
The unique nature of the work that these important entities do,
especially as extensions of IFMA member sales forces, requires a
collaborative framework and the ability to develop standards and
best-practices to advance food-away-from-home industry growth.
"Given the transformation of this segment of our industry, we
are excited to facilitate and more intimately engage our sales
agency members to provide solutions, create content, and see them
participate in our programs and events," said Phil Kafarakis, IFMA President & CEO. "We
are excited about the output of this new FLC and welcome the
diverse voices of this category of members."
The IFMA FLCs provide a forum for leaders within foodservice
communities to learn, share and create new insights and best
practices. "We are very proud of our ongoing association with the
IFMA organization and are very happy about the creation of the new
Sales Agency FLC to be a resource to all IFMA members. All of us in
the Sales Agency Community look forward to working together with
other IFMA committees in providing knowledge and insights from the
sales and service perspective, with the goal of elevating our
foodservice industry together," said Al Latizio, President
& CEO Al Latizio Sales & Marketing Inc.
Each of its existing operator councils – K-12, College &
University, Business & Industry, Healthcare, and Restaurants –
has prioritized initiatives and are developing actionable content
that will drive incremental business to help their respective
communities and broader industry deliver greater value to the
consumer. The newly created Sales Agency FLC will immediately
mobilize to contribute and be a voice on the prestigious IFMA
Presidents Conference program planning committee.
Dan Dougherty, CEO of Acxion also
commented, "IFMA is the clear leader of not only communication but
also innovation in our industry. We at Acxion are very excited and
privileged to have a seat at the IFMA table which allows us to
complete the seamless service cycle we provide our manufacturing
partners."
IFMA welcomes all sales agency companies to evaluate the
benefits of IFMA membership and consider the introductory
incentives available to join. Contact
membership@ifmaworld.com for more information or see details
here.
About International Foodservice Manufacturers
Association
IFMA is a trade association founded in
1952. IFMA empowers, nurtures, and connects an inclusive and
diverse $1.3 trillion
food-away-from-home ecosystem of manufacturers, distributors,
operators, and others. By sharing insights, fostering best
practices, and developing networking and educational opportunities
through events, IFMA informs and instructs its members, and
motivates change to improve both individual organizations and the
foodservice industry at large. For more information, visit
IFMAworld.com.
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SOURCE International Foodservice Manufacturers Association
(IFMA)