TORONTO, July 23,
2024 /CNW/ - Toronto's indie media company Streets of
Toronto launches Raccoon
Lager, a charity beer inspired by the city's "trash can
troublemakers." Paying homage to the city's vibrant neighbourhoods,
each of the four collectable cans don a different raccoon mascot.
It's a movement to embrace T.O.'s unique residents—both human and
raccoon alike. The Streets of Toronto Trash Can Troublemakers
include:
- Kenny Sington: Graffiti
Artiste
- Lesley Ville: Humans
Resources
- Lawrence Park: Finance
Bro
- Danielle Forth: Person
Trainer
Crafted with bold flavours and refreshing crispness, this beer
is more than a summer staple. Made in collaboration with
family-owned Canadian craft beer producer Tomorrow Brew Co., this
beer allows Torontonians to cheers for a cause with profits going
directly to the Daily Bread Food Bank, a city cornerstone
supporting over 250 agencies across Toronto in the fight against poverty.
Raccoon Lager is available at top Toronto spots, including Seven Numbers
Danforth, Madame Boeuf, Fetzun, Fat Pasha, select Gabby's Roadhouse
locations and NBA Courtside Restaurant. Torontonians can also shop
the beer at 50 LCBO locations in the downtown core and the GTA, and
it is available by request at non-participating LCBOs. Streets of
Toronto is popping up throughout
the city this summer so Torontonians can get their paws on a taste
of the Raccoon Lager.
Raccoon Lager is not the same old trash. For more information,
visit streetsoftoronto.com or @streetsoftoronto on social media.
For high-res images, please click here.
About Streets of Toronto
Streets of Toronto is a passionate independent media
company with a vision to connect with the people of Toronto through daily original stories about
the city and its neighbourhoods. Powered by the team at Post City,
Streets of Toronto's collective
reaches a community of nearly 1 million across their digital and
social platforms.
About Tomorrow Brew Co.
Proudly Canadian, Tomorrow
Brew Co. was founded in 2014 by mother-son team Pat and Ian Macdonald, who envisioned
celebrating what's great about Canada through craft beer. Tomorrow Brew Co.
aims to share stories unique to Canada through distinctive and delicious craft
brews in an effort to build a better tomorrow.
Available for interview:
Kaitlin Narciso - Streets of Toronto, Head of Social and Video
Production
Lorne London - Streets of
Toronto, Publisher
SOURCE Streets of Toronto