Strategic alliance aims to help patients take more control
of out-of-pocket prescription costs without disrupting provider
workflows.
CHAPEL
HILL, N.C., July 23,
2024 /PRNewswire/ -- RxLink™, a leading provider of
medication affordability and price transparency solutions for
healthcare systems, is excited to announce its strategic
partnership with ConnectiveRx, a premier provider of patient
support, affordability, awareness, and adherence solutions for
branded and specialty prescription medications. This collaboration
takes a patient-first approach, enabling healthcare providers to
help patients reduce their out-of-pocket prescription costs by
providing access to available savings options from pharmaceutical
manufacturers and sending those directly to the patient via text.
This allows patients to compare all available options—from pharmacy
switches to insurance coverage and therapeutic alternatives—in
real-time, often before leaving the provider's office, facilitating
more informed, patient-driven discussions with their healthcare
provider.
![Logos of ConnectiveRx and RxLink Logos of ConnectiveRx and RxLink](https://mma.prnewswire.com/media/2465518/rxlink_and_connective_rx.jpg)
RxLink's innovative platform, MedMap™, delivers savings options
directly to the patient in a user-friendly web interface at the
point of care. Coupled with ConnectiveRx's robust portfolio of
patient support programs, MedMap will help extend the care team's
ability to easily identify the most appropriate and affordable
options for patients and enable pharma brand teams to effectively
drive awareness of affordability programs through hyper-targeted
and personalized notifications based on diagnosis, payer strategy,
demographics, etc. This is especially helpful for cost-sensitive
patients who typically don't make it to the pharmacy counter
despite having already been prescribed a particular therapy.
"By partnering with ConnectiveRx, RxLink reaffirms its
commitment to improving patient outcomes and expanding access to
affordable medications for all patients," said Joe Jackson, VP, Pharma Partnerships at RxLink.
"ConnectiveRx's industry-leading portfolio of pharmaceutical
manufacturer sponsored savings programs will further empower
healthcare providers to support their patients without adding work
to their plate. Our partnership objective is to ensure every
patient can simply follow their doctor's orders by offering
education and savings at a critical point in the care journey –
while the patient is on the way to the pharmacy."
ConnectiveRx programs can equip both physicians and patients
with real-time information on cost-saving opportunities for their
prescribed medications. "By integrating our platform with RxLink's
extensive and fast-growing health system network, currently
supporting over 20M patients, this
partnership will enable physicians to play a proactive role in
educating the patient, reducing medication costs, and improving
overall patient satisfaction—all without adding any additional
effort to the provider workflow," said Danielle Daly, Chief Marketing and
Communications Officer, ConnectiveRx.
Together, RxLink and ConnectiveRx are committed to driving
positive change in the healthcare industry by providing physicians
with the resources and support they need to deliver high-quality,
cost-effective care to their patients.
About RxLink:
RxLink was founded by health care industry pioneers who realized
the process of finding the best price for medication, including
taking advantage of existing patient support and discount programs,
was complicated and difficult to navigate. They decided to do
something about it by partnering with health systems to present
options based on a patient's particular situation in an
understandable way. For more information about RxLink, please visit
rxlink.com.
About ConnectiveRx:
ConnectiveRx takes the pain out of the prescription process for
pharmaceutical manufacturers, healthcare providers and their
patients. Through a technology-driven platform of patient support,
affordability, awareness and adherence solutions for branded and
specialty medications, the company provides services which help
patients, and their healthcare providers navigate the complex
medication journey for more than 92 million patients and 1.6
million healthcare providers each year. ConnectiveRx is
headquartered in both Whippany,
NJ, and Pittsburgh, PA. To
learn more, visit connectiverx.com or follow us on LinkedIn and
Instagram @ConnectiveRx.
Media Contact: partnerships@rxlink.com
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SOURCE RxLink Inc