Multi-year purpose-driven sponsorship aims to
advance literacy and showcase libraries to Lakers fans
CLEVELAND, July 23,
2024 /PRNewswire/ -- As the NBA basketball
season draws closer, Libby, the award-winning library reading app
from OverDrive, proudly announces its sponsorship of the Los
Angeles Lakers and the Lakers Literacy League. As a
participating sponsor, Libby and the Lakers will encourage all
Laker fans to embrace the lifelong benefits of reading by promoting
the resources of their local libraries. Building upon OverDrive's
20+ years of supporting community libraries and literacy, the
innovative sponsorship supports the mission of the Lakers Literacy
League, the Lakers Girls book club, and a variety of unique
community activities. This multi-year sponsorship kicks off with
the 2024-25 season and marks a long-term commitment to supporting
California libraries.
"We are very excited to have Libby join the Lakers as we provide
our community with literacy tools to reinforce the positive effects
from reading. By providing monthly literacy activities and
incentives to participating classrooms throughout Los Angeles, we can make an impact together,"
says Mathew Makovec, Director of
Community Relations for the Los Angeles Lakers.
Through this sponsorship, which continues through the 2026-27
season, Libby aims to elevate awareness of the diverse and unique
resources offered by the Los Angeles Public Library and local
libraries throughout the state of California.
"Angelenos love using Libby with their Los Angeles Public
Library cards, and we all love the Lakers," says John F. Szabo, City Librarian of the Los Angeles
Public Library. "This exciting partnership will help even more
people learn how our libraries are here to support them whether
they are just starting out, getting ready to start over, or
anywhere along the way."
As a vibrant community hub, LAPL offers everything from
children's storytimes for the youngest learners and their families,
to homework help and college readiness classes for students and
online classes that promote lifelong learning. The library also
helps patrons navigate an increasingly digital world while staying
on the forefront of innovation and creativity, as evidenced by its
makerspaces and the digital resources available throughout its
system – all available to residents for free with a library
card.
Libby's sponsorship of the Los Angeles Lakers aligns with the
company's mission to support public libraries and foster a love for
reading. As part of this commitment, Libby recently launched the
"Check Out Your Library" initiative, aimed at driving awareness,
engagement, and love for public libraries. The campaign, in
partnership with OverDrive's award-winning apps Sora and Kanopy,
encourages people to visit their local library to explore all they
have to offer and to get involved in library programs and
services.
Libby's association with the Los Angeles Lakers highlights a
shared commitment to education, community enrichment, and lifelong
learning, ensuring that the benefits of reading and library
engagement reach as many people as possible. To learn more about
Libby, visit www.overdrive.com/apps/libby.
About OverDrive
OverDrive is a mission-based
company that stands with libraries. Named a Certified B Corp in
2017, OverDrive serves more than 92,000 libraries and schools in
115 countries with the industry's largest digital catalog of
ebooks, audiobooks, magazines, video and other content. OverDrive
empowers libraries and schools by expanding access for all through
tireless industry advocacy and consistent innovation. Award-winning
apps and services include the Libby library reading app, the
Sora student reading app, Kanopy, the leading video
streaming app for libraries and colleges, and TeachingBooks.net,
which offers one of the largest catalogs of supplemental materials
that enhance literacy outcomes. Founded in 1986, OverDrive is based
in Cleveland, Ohio USA.
www.overdrive.com
Contact:
Madison Stoneburner
(216) 573-6886
mstoneburner@overdrive.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/libby-promotes-literacy-as-proud-sponsor-of-the-los-angeles-lakers-and-the-lakers-literacy-program-302204253.html
SOURCE OverDrive