NEW
YORK, July 23, 2024 /PRNewswire/ -- Lou Mastria, CEO and President of the Digital
Advertising Alliance, which runs the ad industry's YourAdChoices
program, released the following statement on Google's announcement
that it plans to maintain the use of cookies for advertising in its
Chrome browser.
"Google's announcement that it will continue its use and
support of cookie technology on its Chrome browser firmly validates
the DAA's decision to deploy a new WebChoices 2.0 tool that
supports opt-outs across both cookies and emerging technologies,
such as probabilistic IDs, IP-based targeting, and hashed emails or
phone numbers.
Since the cookie isn't crumbling, the DAA's next-generation
choice tool will ensure Americans continue to have one-click
access to information and choices about interest-based ads,
regardless of the technologies involved.
By focusing on a 'cookies and beyond' approach, the DAA has
ensured that brands, publishers, agencies, and ad tech providers
can use the current and future technologies that work best for them
and their customers."
Media Contact:
Andrew Weinstein
202-667-4967
380758@email4pr.com
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SOURCE Digital Advertising Alliance