‘Commission Poachers’ Claim as Much as 33% of Partner Marketing Spend
July 24 2024 - 6:23AM
Business Wire
PartnerCentric’s New FUSE Feature Ensures
Commissions Go To The True Earners
PartnerCentric proudly announces the latest groundbreaking
addition to FUSE Incrementality™, Conversion Origination. This
feature revolutionizes how marketers properly identify and
compensate the partners responsible for driving product discovery
and sales. More importantly, it identifies ‘commission poachers’ -
partners not responsible, but taking credit by jumping into the
sale at the last minute.
"Brands depend on influencers and content creators for their
authentic connections that drive engagement with genuine content to
enhance brand loyalty and trust, and performance partners to
amplify reach and mutual growth,” said Stephanie Harris,
PartnerCentric's founder & CEO. "With both the Creator and
Partner Economies continuing to blur, Conversion Origination is
essential to accurately and equitably reward the true driver of
conversion and to ensure that influencers and creators receive
their fair share of the credit."
While a recent report from Emarketer projected that US marketer
spending on sponsored content for social media will rise 16% this
year to $8.14 billion, the gap between the ‘haves and have-nots’ is
wide. Recently highlighted by the Wall Street Journal, 48% of
creator-earners made $15,000 or less, with only 13% making more
than $100,000.
Conversion Origination reveals which publisher, affiliate, or
influencer genuinely drives sales, and tracks the difference
between the partner responsible and those who falsely claim credit.
It ensures that commissions are accurately distributed to the
rightful partner with PartnerCentric’s patented commission
orchestration platform, FUSE Precision.
“FUSE Precision automatically addresses Conversion Origination
discrepancies. Beta clients using this technology achieved
Conversion Origination scores between 90 and 991, with average
marketing spend savings of 26%, reaching up to 33%2,” said Tom
Rathbone, VP of Product & Innovation, PartnerCentric. “This
latest feature provides the comprehensive picture of partner
incrementality our clients need to inform partner recruitment and
commission strategy decisions.”
Click here for additional PartnerCentric FUSE insights.
About PartnerCentric:
Founded in 2017 by industry veteran Stephanie Harris,
PartnerCentric is the US's largest independent partnership
marketing agency. Built on transparency, fierce independence, and a
commitment to innovative award-winning technology, PartnerCentric
is redefining the agency landscape. We believe that Better Starts
Here.
As boundary-pushing strategists, we blend tailored tactical
efficiency with technology-enhanced services, leveraging over two
decades of affiliate marketing expertise to address the most
significant challenges marketers face today. Going beyond the
conventional, our commitment to innovation is underscored by our
patented FUSE Precision technology and FUSE Incrementality™,
leading-edge tools that offer affiliate marketers unprecedented
insights into actionable partnership strategies—quantifying genuine
partnership value and optimizing marketing performance.
PartnerCentric accelerates value and growth for some of the
world’s most prestigious forward-thinking brands, including
CarGurus, VSP Vision Plans, Visible, and hims/hers. Honored
globally by CLUTCH as the leading affiliate marketing agency for
consecutive years, a finalist for Worklife’s Best Employer for
Remote Employees and Drum’s Technology Innovation Award,
PartnerCentric is proud to be recognized as a Trend Setter by the
US Partnership Awards. The agency medaled for US Partnership’s Most
Innovative Technology, Best Use of Data & Insights, and Best
Large Affiliate & Partner Marketing Agency, showcasing its
award-winning technology and commitment to executing out-of-the-box
strategies and evolving industry standards.
Discover how PartnerCentric can propel your business forward.
Visit us at www.PartnerCentric.com and connect with us on LinkedIn
and @partner_centric. Better Starts Here.
_____________________ 1 Conversion Origination is measured on a
scale of 0-100, where 100 indicates that the Conversion Session
Start and Conversions Attributed to that partner by the affiliate
network are 100% identical, and 0 indicates that 0% of Conversions
Attributed to that partner by the affiliate network are Conversion
Session Starts. 2 Measure is derived from Conversion Origination
beta clients from the period of January 1, 2024 through July 15,
2024. Measure is calculated based on the discrepancy between
affiliate network fees and GA4 Conversion Session Start attributed
fees.
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version on businesswire.com: https://www.businesswire.com/news/home/20240724421014/en/
Media: Cali Maxwell DaRe Director of Communications
Elegant Disruption PartnerCentric@ElegantDisruption.com