DUBAI, UAE,
July 24,
2024 /PRNewswire/ -- CFI, the region's leading
online trading provider, has proudly unveiled a transformative
partnership with Seven-Time Formula 1™ World Champion
Lewis Hamilton, as its newest Global
Brand Ambassador.
This landmark multi-year agreement marks a pivotal moment for
CFI, aligning the group with one of the most iconic figures in
motorsport history. Known for his unwavering pursuit of excellence,
innovation, and advocacy for diversity and inclusion, Hamilton's
impact transcends sport. His dedication to pushing boundaries, both
on and off the track, mirrors CFI's commitment to empowering
traders worldwide with cutting-edge technology, inclusive
opportunities, and relentless support. Hamilton's drive for success
and positive change makes him an ideal representative of CFI's
values and mission.
As the global brand ambassador for CFI, Hamilton's influence
will extend beyond representation. His success and dedication will
inspire and engage CFI's global audience, highlighting the synergy
between CFI's cutting-edge trading solutions and Hamilton's
commitment to excellence both on and off the track. The partnership
will also further both parties' shared goal for a better, more
equal future, with CFI making a donation to Hamilton's foundation,
Mission 44 as part of the agreement.
Hisham Mansour, Co-founder and
Managing Director of CFI, commented:
"Lewis Hamilton is not just a
champion in his field but also a global icon who embodies the
values of precision, perseverance, and groundbreaking innovation,
as well as a deep commitment to social justice and humanitarian
causes. Having him onboard as CFI's new brand ambassador marks a
new and exciting chapter in our journey. With a legacy spanning
over 25 years and a reputation marked by innovation and excellence,
our partnership with Lewis is a natural fit, united by a commitment
to breaking limits and achieving greatness. Lewis being a top
figure in sports aligns perfectly with CFI being a leader in its
field, making this partnership an ideal collaboration."
Lewis Hamilton added:
"I'm excited to join CFI as their Global Brand Ambassador. This
partnership aligns with our shared drive for excellence and
innovation. Just as I strive for peak performance in everything I
do, I am impressed by CFI's dedication to provide best-in-class
tools and conditions for their clients. Together, we aim to inspire
and have a positive impact, and I'm looking forward to empowering
their global community."
Beyond his achievements on the track, Lewis Hamilton is known for his commitment to
creating a fairer, more inclusive future for young people around
the world through his foundation, Mission 44. The organisation
invests in solutions that empower young people to overcome social
injustice and succeed, leveraging Hamilton's personal experiences
to create a positive impact. In line with these values, CFI
reinforces its commitment to enhancing involvement in social
responsibility initiatives and driving community engagement.
Partnering with Lewis Hamilton
and making a commitment to Mission 44 reinforces CFI's dedication
to excellence and innovation in trading. As the new global brand
ambassador, Hamilton embodies the belief that success requires
pushing beyond limits and stepping out of comfort zones. His life
and career achievements align perfectly with CFI's mission to
provide traders worldwide with unparalleled access to global
financial markets, along with the necessary tools and support to
excel.
About CFI
CFI Financial Group is MENA's leading online trading broker with
over 25 years of experience, boasting the highest number of
regulated entities and regional offices, including key locations
such as London, Dubai, Larnaca, Beirut, Amman, and Cairo. Specializing in online trading services
across equities, currencies, and commodities, CFI offers highly
competitive trading conditions, including zero-pip spreads and no
commission fees. The company is a pioneer in AI-driven trading
tools and applications. The group supports elite sports through
partnerships with organizations like AC Milan and FIBA WASL. It
proudly names Seven-Time Formula One™ World Champion Sir
Lewis Hamilton as their Global Brand
Ambassador, reflecting a shared commitment to excellence and
innovation. The group actively participates in various Corporate
Social Responsibility (CSR) initiatives in the communities where it
operates.
About Lewis Hamilton
Sir Lewis Hamilton MBE is a Seven-Time Formula One™ World
Champion racing for Mercedes-AMG PETRONAS F1 Team. He is considered
the most successful driver in the sport's history, having broken
the record for race wins with 103 victories to his name. Lewis
continues to defy barriers within and outside of Formula 1 as the
first and only Black, working-class driver. He launched his
research project The Hamilton Commission in 2020, to identify
barriers and opportunities for diversity, and a year later,
launched his foundation, Mission 44, to build a fairer, more
inclusive future in which every young person can thrive. In
addition to his significant charitable commitments, Lewis is
constantly challenging himself to grow and realise his potential in
new ways. His natural creativity has drawn him to the worlds of
film, music, business and fashion. In every venture, Lewis has
proven himself to be an engaged leader and dedicated partner to
various organisations. He is committed to advocating for Black
ownership and representation across industries, embodying the
essence of innovation and leadership.
About Mission 44
Launched by Seven-Time Formula One™ World Champion Sir
Lewis Hamilton in 2021, Mission 44
is a charity that is working to build a fairer, more inclusive
future for young people around the world. The charity invests in
solutions that empower young people to overcome social injustice
and succeed. It has a particular focus on developing an inclusive
education system, creating employment opportunities in STEM and
motorsport, and empowering young people to shape the world they
live in.
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