TORONTO, July 26,
2024 /CNW/ - Four months after strengthening its
Strategic Leadership team to set the course for continued growth,
Toronto-based personalization and
marketing transformation agency William Thomas Digital (WTD)
announces its next wave of leadership enhancements with an
investment in next-gen creative excellence and a series of
strategic promotions.
Next-Gen Creative Excellence
Rado Ratkovic is hired as
Creative Director, bringing 20+ years' experience in creative
leadership roles. Previously serving as Creative Director and
Digital Design Director for Rangle, Wunderman Thompson, Bond, and
Klick Health, Rado has earned a reputation as a peerless
collaborator, leader, and creative innovator, with skills that will
strengthen WTD's creative capabilities, and accelerate its
leadership across next-gen technologies and experiences.
Rado joins the agency's integrated, poly-disciplinary Strategy
house, within which Creative, Strategy, UX, and Insights
cross-pollinate to fuel the agency's globally recognized products
and experiences.
Strategic Promotions
Sheng Sinn is
promoted to Chief Client Officer, a role from which his unyielding
commitment to excellence and superior client service will touch
WTD's full roster of clients. Drawing from more than 20 years
across Havas, Leo Burnett, BBDO,
DDB, Wunderman Thomson and others, Sheng has been instrumental in
strengthening WTD's client service practice, passionately serving
as strategic advisor for his portfolio of clients. From the Kraft
Heinz Company (KHC), to Four Seasons, VinFast and Indochino,
Sheng's delivered CX and 1:1 SME that's guided transformative
initiatives and considerable results. Shifting into his new role,
Sinn's mandate will include activating the full potential of the
client service team across all clients, to set a new standard of
excellence in client-agency partnerships and personalized customer
experiences.
Ruth Bastedo is
promoted to VP, Senior Business Consultant. This newly created role
will leverage Ruth's strengths identifying strategic opportunities
for businesses of all scales and specializations, and her
entrepreneurial growth orientation honed over decades in the
industry. From co-founding two successful digital agencies to
helping several independent Canadian agencies build digital-first
businesses, to driving strategic growth at Gravity Partners and
across her WTD portfolio including Arc'teryx, Sun Life, Rogers,
Corpay, and Lindt, Ruth has built a mighty reputation for helping
clients detect and claim white space opportunities, serve untapped
wants and needs, and drive greater synergies across brand and
marketing strategies. In her new role, Ruth will work with the
Strategy, Client Service and Growth teams to maximize growth across
the agency at a time of unprecedented opportunity.
"As a purpose-built agency, we're committed to keeping our
clients two steps ahead," explains Greg
Elliott, Managing Director at William Thomas Digital. "And
that means leveraging our agility as an independent agency to make
big decisions and bold moves in ways others can't – just as
advancements in data, tech and consumer behaviours converge to
drive watershed change."
Emma Lyndon, COO, adds, "These
promotions and Rado's hire are a promise to our clients. We're
fully invested in building the agency that will carry them into the
future, with senior roles in place to identify untapped growth,
fully realize the opportunity creatively - and then deliver
exceptionally."
About William Thomas Digital
William Thomas Digital is at the forefront of creating
personalized customer experiences, combining data-driven insights
and technological innovation to craft engagements that resonate
deeply with consumers. A trusted partner to some of North America's leading brands, WTD is
committed to driving growth for brands, establishing new benchmarks
in customer loyalty, and delivering unforgettable experiences.
SOURCE William Thomas Digital Inc.