Designed with ULTEM material, OptiFlex
provides maximum comfort and durability without compromising
style
NOVATO,
Calif., July 29, 2024 /PRNewswire/ -- Zenni
Optical, the world's leading online eyewear retailer, has unveiled
OptiFlex, a brand-new innovative eyewear line designed to guarantee
a flawless fit beneath any headgear. Delivering ultra-comfort and
flexibility for nonstop all-day wear, OptiFlex is available
exclusively on Zenni.com for both adults and kids and guarantees a
comfortable and adaptable fit for all ages.
OptiFlex eyewear, made from hypoallergenic, advanced ULTEM
material, is specifically designed to eliminate temple discomfort
when wearing headgear like headsets, helmets, and hats. This
innovative eyewear prevents slipping, ensuring consistent vision
and reducing the risk of glasses being dislodged. The lightweight
and exceptionally flexible frames minimize pressure points,
alleviating the discomfort often associated with traditional
glasses, and offering a more pleasant wearing experience.
"We're thrilled to introduce our revolutionary new line,
designed to offer unmatched comfort and flexibility for wearers,
especially those experiencing discomfort with glasses and
headgear," said David Ting, Global
General Manager and Chief Technology Officer at Zenni Optical.
"Crafted with ULTEM, these frames are flexible, durable, and
lightweight, ensuring a seamless and comfortable fit for any
activity or setting. OptiFlex reaffirms our dedication to
delivering affordable, high-quality eyewear that prioritizes
comfort and style for all. As a gamer and prior eSports league
operator, I'm excited to partner with organizations such as Evo,
DreamHack, and ESL to promote this new product as part of the Zenni
Gaming initiative."
Benefits of OptiFlex include:
- Flexibility: ULTEM's inherent flexibility allows
eyewear to conform to different head shapes and provides a
comfortable fit, reducing pressure points.
- Durability: Frames are highly resilient and can
withstand significant impact without breaking, making it ideal for
everyday wear and tear.
- Lightweight: The lightweight material contributes
to the overall comfort of the eyewear underneath a headset,
especially during long periods of wear.
- Hypoallergenic: Made with hypoallergenic
properties, the frames are suitable for individuals with sensitive
skin or allergies to materials commonly used in eyewear
products.
- Chemical Resistance: ULTEM is resistant to a variety of
chemicals, which makes the frames suitable for environments where
exposure to chemicals is common, such as laboratories or industrial
settings.
- Heat Resistance: Frames are made to maintain their
shape and integrity in high temperature conditions.
During Evo 2024, the Las Vegas
premier fighting game tournament, players had the exclusive
opportunity to try out Zenni's upcoming OptiFlex frames before
their official release. The feedback was overwhelmingly positive,
with renowned player and 9-time Evo champion, Justin Wong highlighting the frames as light and
comfortable, saying: "It doesn't feel like they are on my face...
It really feels like nothing is here. They're not heavy... and you
know how some glasses are too heavy so they weigh your ear down and
it hurts a little bit? It really feels like nothing is here, so I
love that."
Starting at just $25.95,
Zenni's new OptiFlex frames are available in 120 different styles,
providing an affordable solution for those seeking high-quality,
comfortable, and stylish eyewear.
Zenni's prices are significantly lower than competitors, making
premium eyewear accessible to everyone. Frames can be ordered as
prescription or non-prescription, PC polarized sunglasses, and/or
with exclusive Zenni lenses such as Blokz®+ Tints and
EyeQLenz™.
Images of the new products are
available here.
About Zenni
Zenni pioneered the online eyewear industry in 2003 with a
mission to make eyewear affordable and accessible to everyone.
Based in the San Francisco Bay
Area, Zenni offers adults and children the freedom to
express their personality through a large collection of
high-quality prescription, non-prescription and protective eyewear
curated with a sense of fashion and dynamic style. With complete
prescription pairs starting at just $6.95, the company has brought massive price
disruption to the traditional retail model. With over 51 million
frames sold worldwide, Zenni is proud to be the Official Eyewear of
the San Francisco 49ers, Boston
Celtics, Chicago Bulls, Ghost Gaming, TSM and more. Zenni has
worked with designers and tastemakers on curations and collections,
including Chase Stokes, Keke Palmer, Iris
Apfel and George and Claire
Kittle. For more information, please
visit zenni.com/press
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SOURCE Zenni Optical