VICTORIA, Seychelles, July 30,
2024 /PRNewswire/ -- Industry-leading fintech firm
SquaredFinancial has been through major transformation in the last
year, setting the right pace towards successful business. Embarking
on the next phase of growth, SquaredFinancial is proud to reveal
its new visual identity, a significant rebranding initiative,
reflecting the new era of evolution that the company has been
recently embracing. While preserving the essence and carrying the
legacy of the old logo, the new visual identity, showcased below,
highlights a progressive, dynamic, and modern feel, and embodies
SquaredFinancial's renewed sense of energy and optimism.
With more than two decades of expertise, SquaredFinancial has
set itself as an innovator in the fintech industry, keeping up with
the current pace of technological evolution. Its Founder and CEO,
Philippe Ghanem, along with his
team, believes in delivering smart solutions that cater to
investors' evolving financial needs. "Being in the industry since
2005, we have experienced the changes it underwent. Thanks to our
expertise, we are among the key players that keep on shaping the
industry landscape", Ghanem commented. "A strong brand identity is
the foundation of a robust business. It serves as the core upon
which customer loyalty and trust are built. As we need to evolve to
meet our customers' needs, so does the brand. SquaredFinancial's
new brand identity represents our evolution with a more futuristic
approach, and taking our identity to the next level is linked to
the extensive expertise we bring, and the quality of service and
innovation in the products we wish to cater to our clients and
partners. I hope our community likes it as much as we did."
Drosoula Hadjisavva, Chief Marketing Officer, commented: "With
the aim to honor SquaredFinancial's past achievements and legacy,
we preserved the brand color palette and visual icon, revealing a
smooth and fresh brand makeover, reflecting our strategy towards a
new progressive direction, a promising future and what's coming up
next.
Having a client-centered approach, user experience is one of our
main concerns, and following the latest brand trends is essential.
This milestone highlights our commitment towards our clients,
partners and employees, with regards to our strategic goals to
expand into new geographic locations and maintain our high standard
of service."
As the company ensures a smooth transition of its rebranding
across all touchpoints, it is keen to maintain high quality service
and support for all its stakeholders. The updated branding will be
rolled out across all SquaredFinancial platforms in the coming
weeks.
About SquaredFinancial
SquaredFinancial is a well-capitalized FinTech firm founded in
2005. It aims at becoming a one-stop shop that meets investors'
financial needs. With around two decades of experience in financial
technology and trading, it offers global solutions to traders of
different generations and backgrounds, who are looking for an
intuitive and sophisticated investment gateway. It is led by market
experts and leadership veterans who share a passion for trading and
a vision to reshape the industry landscape. As a regulated firm, it
provides investors with an online platform backed by cutting-edge
technology that offers the opportunity to trade a wide range of
instruments from different asset classes.
Video - https://www.youtube.com/watch?v=Uq1ekCvmViM
Logo -
https://mma.prnewswire.com/media/2466085/4833372/SquaredFinancial_Logo.jpg
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SOURCE SquaredFinancial