KFC Western Europe selects Trace One PLM to maximize data-driven brand and customer experiences
July 30 2024 - 7:00AM
UK Regulatory
KFC Western Europe selects Trace One PLM to maximize data-driven
brand and customer experiences
The Yum! Brands-owned famous chicken restaurant brand
will leverage Trace One’s Product Lifecycle Management (PLM)
solution to develop operational efficiencies to help KFC to deliver
more engaging customer experiences.
NEW YORK, July 30, 2024 (GLOBE NEWSWIRE) -- KFC Western Europe,
the quick service restaurant business known for its finger-lickin’
good chicken, is implementing Trace One Product Lifecycle
Management (PLM) to build deeper efficiencies and data connectivity
to unlock improved brand experiences for customers. KFC Western
Europe selected Trace One over competitors because of Trace One’s
dedication to carefully understand its challenges, working closely
with the teams at KFC to configure Trace One PLM to effectively
support their business needs.
With Trace One PLM, KFC gains the ability to unify and connect
its copious amounts of data to leverage a product lifecycle
management approach. Trace One’s cloud-based tools with baked-in
analytics enable KFC to transform the way it manages its product
development, packaging and networking processes for global
enhancements. By formalizing project and data management processes,
KFC will be able to deliver better customer experiences via
improved operational efficiencies and reduced error rates.
“We’re looking forward to working with KFC to achieve its
project goals and build a lasting relationship,” said Trace One CEO
Christophe Vanackère.
Now, KFC will be able to connect and consolidate data from
across disparate operational departments. This will equip business
leaders with a Single Source of Truth view of the company through
standardized processes, reporting and more readily identifiable
opportunities for optimization and product portfolio growth.
Trace One PLM and KFC launch highlights
KFC Western Europe will launch Trace One PLM with the full suite of
modules to manage critical business operations that include
end-to-end product lifecycle management, packaging development,
documentation, data insights and supplier collaboration. KFC
intends to support the following organizational processes with
Trace One PLM:
- Connected data management
- A unified operational vision
- Security and regulatory compliance
- Greater brand viability
- Improved supplier relationship management
About Trace One
Trace One is a global leader in PLM and compliance solutions within
the process manufacturing and retail CPG space. With more than 30
years of industry expertise, we deliver innovative and scalable
solutions that support the entire product manufacturing lifecycle
and equip our customers to thrive in new markets. Serving more than
9,000 brand owners worldwide, Trace One is committed to delivering
the best in every aspect of business. For more information, please
visit https://www.traceone.com/
About KFC Western Europe
A subsidiary of Yum! Brands, KFC’s Western Europe Business Unit
spans 11 countries and has been present in the region for over 50
years, with 820 restaurants throughout the continent. Thanks to its
30,000+ employees, the company serves over 400,000 customers every
day. Specializing in chicken, KFC across Western Europe offers
consumers an affordable range based on quality products. These
products come from rigorously selected supply chains and are cooked
according to unique recipes and inimitable know-how. KFC Western
Europe is committed to continuous improvement in terms of local
sourcing, nutrition, animal welfare and the
environment. For more information, please
visit https://www.yum.com/wps/portal/yumbrands/Yumbrands