Quark Global Survey Shows Organizations Recognize the Potential of AI in Strengthening Enterprise Content Strategies
July 30 2024 - 7:00AM
Quark Software, the global provider of content automation,
intelligence and design software, today announced results of a
global survey revealing perspectives on the impact of AI technology
on enterprise content strategies. These results follow previously
announced survey data on challenges organizations face across their
enterprise content ecosystem and the role a component content
management system (CCMS) plays in addressing those challenges. The
findings result from a survey conducted by industry analyst firm
IDC and sponsored by Quark.
Nearly all respondents (89%) believe AI will
benefit their content strategy and offer a competitive advantage
and more than half of respondents say their organization is
currently doing initial testing with AI. Although nearly half (48%)
of organizations say that understanding the impact of AI is a top
business challenge, one-quarter of respondents say their
organization is currently making significant investments in AI to
support their content strategy.
The findings result from a survey of hundreds of
respondents involved with content management within enterprises
with more than 5,000 employees across North America, UK, Nordics,
Germany and France. Results, which are published in the IDC
InfoBrief, sponsored by Quark, Unleashing the Power of Automated
Enterprise Content in Today’s AI Era*, reflect feedback across a
broad range of stakeholders involved in the content creation,
operations and management process and industries including life
sciences, manufacturing, financial services and government
entities.
Download the IDC InfoBrief.
“Organizations understand that content must support
the business objective and are making the necessary investments to
support their most pressing content use cases,” said Holly
Muscolino, Group Vice President, Workplace Solutions at IDC.
“Understanding the impact of AI is a question most organizations
across any industry are having today and the survey reveals a
promising anticipation of AI's potential to strengthen their
content strategies. It will be interesting to watch how
organizations tap AI technologies to support content use cases and
their ability to have an even greater impact. Some organizations re
investing now and it’s only a matter of time that more
organizations harness AI to augment their existing content
technologies as this will help them standout in the markets they
play.”
Unlocking AI Opportunity So Your Content
Strategy Wins in Today’s Digital Era
Incorporating AI into the content operations
infrastructure not only bolsters productivity by automating
time-consuming processes so your people can focus on more strategic
roles, but also optimizes search, summarization and translation
capabilities to support faster time to market. Survey results show
organizations see AI benefiting the search and find process for
content (38%) followed by automating translations (35%) and summary
capabilities (34%).
Data security and governance remains a concern for
organizations when building AI models and will rely on trusted
solutions, with 31% of respondents leveraging private version of AI
models built on public data, followed by 24% using private versions
of AI model build on their own data. The promise of AI outweighs
the barriers of adoption concerns with respondents say they believe
AI will significantly benefit their content strategy (47%) and
offer a competitive advantage (42%).
“Enterprise content is complex, and organizations
that have deployed a component content management system (CCMS) are
seeing real benefits across their content processes ecosystem,”
said Martin Owen, CEO at Quark. “The skepticism around AI is
outweighed tremendously by the opportunity AI presents for teams
involved in the content lifecycle process. It’s time for
organizations to make investments in AI technologies across their
content operations as it is only then that you will see the full
benefits and ROI of your content strategy.”
Quark long ago saw the opportunity enterprise
content presents for organizations and the role it plays in
supporting business growth. The company took its 40+ years of
content complexity understanding and infused it into Quark
Publishing Platform (QPP) NextGen, automating every complex content
management process so organizations can achieve their most
important objectives – from digital transformation and customer
satisfaction to regulatory compliance and revenue growth. Deep
investments in AI give enterprises the opportunity to automate key
areas of the content lifecycle journey with accuracy – creation,
collaboration, assembly – with the power to deliver personalized,
compliance-controlled content and know how that content is
consumed.
Additional Resources:
- Download the IDC InfoBrief here.
- Learn more about Quark Publishing Platform and request a
demo.
- Learn how to use QPP NextGen’s open architecture to connect
your wider ecosystem or create extensions at
https://developer.quark.com.
- Read The Quark Blog.
- Learn more about our events that discuss all things enterprise
content lifecycle management.
*doc #EUR252104924, May 2024
About Quark Software, Inc. Quark
knows content. The company revolutionized desktop publishing and
today provides content automation, intelligence and design software
for end-to-end content lifecycle management. Customers worldwide
rely on Quark to modernize their content ecosystems so they can
create complex print and digital layouts, automate omnichannel
publishing of mission-critical documents, and analyze production
and engagement insights for the greatest return on their content
investments. Quark is backed by Parallax Capital Partners and
headquartered in Grand Rapids, Mich., with offices in the United
Kingdom, Ireland and India. Quark. Brilliant content that works.
For more information, visit www.quark.com or follow us on
LinkedIn.
Media Contacts: Lisa
WilliamsCorporate Communications,
Quarklwilliams@quark.com339.788.0067