Storyblocks tracks now available on TikTok,
YouTube, Spotify and more, unlocking new avenues for creators and
brands to leverage music in videos
ARLINGTON, Va., July 30,
2024 /PRNewswire/ -- Storyblocks, an unlimited,
subscription-based stock media platform with video creation and
workflow functionality, has expanded its Storyblocks Label music
tracks to over 150 platforms. Brands and creators can access
Storyblocks artists' exclusive tracks on TikTok, YouTube, Facebook
and Instagram, or stream them on Spotify, Apple Music, and YouTube
Music, among other social media music libraries or streaming
platforms.
- Learn more about the Storyblocks Label at
storyblocks.com.
High-performing social media videos often contain or directly
relate to music. Platforms, like TikTok and YouTube, have
accelerated the merging of music streaming and video creation, with
music appearing in 85% of TikTok videos and 84% of YouTube content.
This trend aligns with broader consumer behavior, as 80% of people
now use streaming services for music consumption.
This launch provides social media video creators direct access
to Storyblocks Label tracks within platform music libraries,
streamlining their video creation process and increasing visibility
for Storyblocks' artists beyond their traditional audience. The
Storyblocks Label features renowned artists like Esin Aydıngöz, a
Grammy-nominated musician and composer for film, TV, video games
and live productions, who released an exclusive EP with Storyblocks
this week and will be contributing up to 100 music tracks to the
label this year. Other notable artists include Kamil Guszczynski, Oleksii Abramovych, Yagull
Music and Valentina Gribanova, among
others.
The increased availability of Storyblocks exclusive' tracks
comes as music labels have cracked down on creators and brands
using their songs in branded social media posts, and social media
platforms have restricted music usage. For example, TikTok requires
business users to use music from its Commercial Music Library for
all their content. Storyblocks' music will be included in TikTok's
Commercial Music Library through the SoundOn program. Moreover,
YouTube Content ID claims increased by 25% year-over-year between
2022 and 2023, stressing the importance of using music from trusted
providers who offer licenses and claims support.
"At Canon USA, our marketing
team constantly strives to craft compelling content that inspires
our audiences across all digital channels," said Brian Mahar, senior vice president and general
manager, Canon U.S.A., Inc.
"Storyblocks' extensive royalty-free music library has been
invaluable, allowing us to bring those stories to life with
diverse, high-quality tracks that perfectly complement our visuals,
messaging and storytelling goals, with music already commercially
cleared for digital and broadcast channels. We rely on Storyblocks
for music, not only because of the incredible variety in their
library but also because of the exceptional production quality of
their tracks and this launch, specifically, will enable us to
leverage more exclusive tracks from Storyblocks' talented artists
across TikTok, YouTube, Facebook, Instagram, Spotify, Apple Music
and beyond."
"In today's digital landscape, content providers must ensure the
highest quality media assets and that everything is
commercially cleared for use across channels," said TJ Leonard, CEO
of Storyblocks. "We kept our customers and artists top of mind when
launching the Storyblocks Label, and the expansion into music
streaming platforms is further evidence of that commitment. Now,
videographers, brands and content creators can amplify their videos
and publish them more quickly without worrying about music
availability and legal restrictions."
This announcement comes as Storyblocks was recently named the
top provider of stock music software on the G2 Grid® Report for
Stock Music, Summer 2024, for the second quarter running.
About Storyblocks
Storyblocks empowers creators and
businesses to produce better videos faster than ever. Our stock
media library includes high-quality video, audio, and imagery that
is crafted by 700+ highly accomplished artists and creators from
around the world and updated regularly based on what customers
want. We power inclusive storytelling by sourcing diverse content
representing people of all identities. With a simple subscription,
customers get unlimited access to our media library of 2.6 million
assets, plus high-quality templates and after-effects, video
editing tools, and plug-ins for leading video editing platforms.
Storyblocks ensures customers' peace of mind with comprehensive
licensing and unlimited downloads, enabling endless experimentation
and iteration with full confidence to meet business goals.
Storyblocks is headquartered in Arlington, Virginia. To find out more about
how Storyblocks is transforming the future of video content
creation, go to www.storyblocks.com and follow Storyblocks on
LinkedIn, YouTube, Twitter, and Instagram.
Media Contact
BLASTmedia for Storyblocks
Ryan Hecker
storyblocks@blastmedia.com
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