Next-Generation ad tech platform joins forces with the high
performance L2 to unleash the power of user owned data and
content
SAN
FRANCISCO, July 30, 2024 /PRNewswire/ -- Artifact
Lab, a cutting-edge platform re-architecting privacy in
ad-tech announces a partnership with Eclipse, an
Ethereum L2 powered by the Solana Virtual
Machine.
Eclipse brings the best of Solana to
Ethereum, combining the greatest pieces of the modular
stack. This novel architecture enables a high-performance L2 with
access to Ethereum's liquidity through a performant
execution environment. Eclipse gives developers a general-purpose
L2 capable of massive scale that can power the next generation of
decentralized applications.
Artifact was born out of the core belief in the fundamental
right for user privacy, and at the same time in the power of a free
internet powered by ads. This led Artifact to develop their unique
data staking protocol that allows users to monetize their data
(opt-in) across the ad-tech ecosystem and benefit from it in a
privacy preserving manner.
In an era driven by privacy, the strong shared belief in putting
the users back in control of their data brought the two companies
together to provide Artifact's Data Staking Protocol to Eclipse's
users. With this partnership, users on the Eclipse ecosystem will
be able to benefit from a new passive income option, while enjoying
full ownership and agency over their own data. The more data users
provide, the more they can benefit and the more value they will
drive for Eclipse, generated by Artifact's Data Staking
Protocol.
This follows up from the recent unveiling of Artifact's
community site - RelicDAO - where users can learn more about the
company's views on data ownership and user privacy. By joining the
RelicDAO, users can start earning from their data, as Artifact uses
it across different ad-tech surfaces and touch points, including
mobile in-game advertising, Farcaster and DSCVR frames, browser
plugins, and many more on the way.
"Since the beginning of blockchain, the idea of digital
ownership has been driving this community. We are finally enabling
that to data - giving users the ability to fully own their data,
control it, and earn from it," said Ricardo Rodrigues, VP of
Business Development & Partnerships at Artifact. "With this
partnership, the Eclipse ecosystem joins a select number of chains
and web3 projects offering this novel concept of privacy and data
monetization to their users."
"We are thrilled to announce the partnership between Artifact
Lab and Eclipse. Like Artifact, we believe in user privacy and
allowing them to monetize assets that have traditionally been
gatekept by big tech, such as data. Bringing Artifact's data
staking protocol to Eclipse will give users ownership over their
own data and open up new opportunities through multiple touch
points across our ecosystem," said Vijay Chetty, CEO of
Eclipse Labs.
Media Contact:
Ricardo Rodrigues
VP, Business Development & Partnerships at Artifact
Email: partnerships@gotartifact.com
Ren Yu Kong
Growth Marketer at Eclipse
Email: ren@eclipse.xyz
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SOURCE Artifact Lab, Inc.