REAL Dallas Properties is
the third North Texas brokerage to
join United in the past 12 months
DALLAS, July 30,
2024 /PRNewswire/ -- United® Real Estate
announced a merger today between United Real Estate | Dallas and REAL Dallas Properties & Management,
adding 70 agents to United's Dallas operations and expanding its
North Texas presence to more than
800 agents.
In this move, REAL Dallas
Properties will transition from a brokerage commission-split model
to a transaction-fee model, allowing agents to retain 100% of the
gross commission earned on each transaction. In doing so, United
places agents in the best possible position to negotiate
competitive client fees and win more business.
REAL Dallas Properties' agents
gain access to United's offices in Dallas, Fort
Worth, Grapevine,
Frisco and Houston. The union adds United's
differentiating marketing, support services and technology.
Broker and co-owner Luna Zenati
explains why United was the right fit at the right time, "We are
thrilled about our merger with United because we feel the culture
and commission model are the right fit. We are blending the best of
both worlds: maintaining our culture and strong group of agents
while adding a national partner and its array of resources at no
cost to our agents. In this merger, they are getting a raise. Not
to mention, they can access exciting services they never had
before, such as PPO health plans, wealth management &
retirement planning, LeadBoost, Marketing Hub and national
training. We are upgrading and becoming better versions of
ourselves."
Co-owner Nieke Valadez comments
on the benefits of United's model, "With upcoming changes in our
industry, we are preparing our agents with the flexibility in how
they do business. Our transition from a brokerage commission-split
model to a transaction-fee model means they can negotiate more
competitive client fees and win more business in any type of
market. As owners, we spend most of our time caught up in daily
brokerage activities, and this merger will eliminate much of those
duties, allowing us to spend more time developing business
relationships, recruiting and doing what we love – real estate. We
are positioning ourselves to grow and expand resources so that our
agents can better compete and win clients."
President of United Real Estate Rick
Haase commented on the synergies created in the union, "It
makes great sense for Luna and Nieke to be joining United today.
Their experience and positive, passionate energy will contribute to
our growth and success in the Greater
Dallas operations, and their agents will have more services,
supports and tools that will provide a great lift to their
businesses and client outcomes."
Founded in 2011, United's fee-based model has become one of the
most successful in America, propelling the company's growth from
the 139th-largest brokerage in transaction count in 2019
to the 8th-largest today. The brokerage has been
recognized by Inc. 5000 multiple times as one of the
fastest-growing U.S. companies. Its model is considered an
"industry disruptor," only charging agents one flat fee for every
transaction instead of requiring agents to pay the brokerage a
percentage of their earnings.
The fee-based brokerage model is the best example of free
enterprise in the industry, allowing agents to negotiate costs for
services rendered. United's continued success, even while U.S. home
sales are slowing, is evidence of product fit-to-market that
consumers are benefiting from every day.
About United Real Estate
United Real Estate (United) – a division of United Real
Estate Group – was founded with the purpose of offering solutions
to real estate brokers and agents in the rapidly changing real
estate brokerage industry. United provides the latest training,
marketing and technology tools to agents and brokers under a
flat-fee, transaction-based agent commission model. By leveraging
the company's proprietary cloud-based Bullseye™ Agent & Broker
Productivity Platform, United delivers a more profitable outcome
for agents and brokers. United Real Estate operates in 32 states
with 159 offices and more than 21,000 agents. The company produced
over 70,000 transactions and $27.8
billion in sales volume in 2023.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate
and United Country Real Estate, addressing the unique market needs
of suburban, major metropolitan urban and rural markets. Utilizing
the cloud-based Bullseye™ Agent & Broker Productivity Platform,
UREG offers the latest training, marketing and technology tools
producing a significant competitive advantage. The platform
realizes a decade-long investment in virtual agent and brokerage
technology services and is powered by a 2.6 million listings data
warehouse generating over 3 million monthly visitors and 30,000+
leads per year. Together, the United Real Estate Group supports
more than 590 offices and over 23,100 real estate and auction
professionals across four continents. United Real Estate Group
produced more than 89,000 transactions and $35.2 billion in sales volume in 2023. Through
its in-house advertising agency, UREG offers differentiating
marketing support and collateral for specialized lifestyle property
websites as well as access to a 800,000+ opt-in buyer database. For
more information about United Real Estate or United Country Real
Estate, please visit UnitedRealEstate.com
or UnitedCountry.com.
To learn more about United Real Estate, brokerage succession
planning, brokerage valuation and sale or franchising
opportunities, visit GrowWithUnited.com. Agents interested in
learning about career opportunities with United Real Estate can
visit JoinUnitedRealEstate.com.
Media contact:
April Gonzalez
Media & Investor Relations
AGonzalez@UnitedRealEstate.com
504-237-3500
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SOURCE United Real Estate